Personalization & Relevance

Treat Every Shopper like a Real Person

The brands who are thriving and growing in the modern Ecommerce landscape are winning because they insert relevance and personalization into every single customer touchpoint.  No matter where your shoppers interact with you, Zaius gives you the ability to treat each of your thousands of customers like a VIP who you know intimately.

Own the Customer Journey

When you have full control over every segment of the customer journey, you can engage each shopper at the right time with the perfect offer.  With Zaius you can convert more buyers with personalized cart and browse abandonment messages; keep them engaged with individualized post-purchase and replenishment campaigns; or even alert them when a product they love is back in stock. Real-time personalization better serves your customers what they want, right when they want it.

Recommend the Perfect Products

Today’s shoppers expect you to adapt your marketing to their preferences, including recommending new products they’ll love.  Zaius delivers the highest-converting and most effective product recommendations because they’re based on a deep, unified understanding of your customers’ behaviors across channels and devices. Our machine learning capabilities optimize recommendations in real-time so you’ll always serve the most relevant content to each customer at any point in time.

Elevate Your Old Promotional Campaigns

Who said your customer newsletters and other promotions can’t be as relevant and effective as triggered messages? Zaius’ Engagement Designer makes it easy to activate personalized content — images of browsed products, products added to cart, and even new product recommendations — to any campaign. Because Zaius tracks anonymous shopping behavior, even a welcome series can be personalized for each individual shopper. 

Ready to start growing with Zaius Activated CDP?