CROSS-CHANNEL ATTRIBUTION & ANALYTICS

Zaius was built on one of the most robust analytics platforms ever created. And because Zaius unifies data from all of your marketing channels, our attribution and analytics capabilities are unmatched. Whether it’s across categories, channels, devices, or properties, we’ve got you covered.

OPTIMIZE CAMPAIGNS TO DRIVE REAL RESULTS

Zaius was built for marketers who need to maximize customer lifetime revenue, not just opens, clicks and visits. Our software helps marketers understand which individual campaigns are driving first purchases, repeat purchases, customer loyalty, average order value, and other customer-centric metrics, regardless of channel, and makes it easy to automate and optimize cross-channel campaigns to drive performance against those metrics.

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MODEL IN REAL-TIME, OVER ANY POINT IN HISTORY

Compare linear, first-touch, last-touch, first touch + last touch, and time decay attribution models on-demand. Unlike legacy systems, Zaius lets you go back to any point in time to run new attribution reports and answer new questions about old data. Find answers to critical marketing questions, like: How can I maximize lifetime revenue of my customers? What are the drivers of first purchases? Repeat purchases? Customer loyalty? Average order size?

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MEASURE IMPACT ACROSS CHANNELS AND DEVICES

Zaius was built on one of the most robust analytics platforms ever created. And because Zaius unifies data from all of your marketing channels, our attribution capabilities are unmatched, empowering you to discover entirely new opportunities to drive revenue. We like to call it “any-to-any” because Zaius empowers you to attribute any customer interaction to any other customer interaction, whether it’s cross-category, cross-channel, or cross-property.

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