BEST PRACTICES AND MORE

Zaius customers include some of the most successful retailers and rapidly-growing e-commerce businesses in the world. By partnering with our customers to create guides, whitepapers, and other content, we’re able to share their best practices with you.

HOW IDENTITY RESOLUTION DRIVES B2C MARKETING SUCCESS

Identity resolution is the process of stitching together current and historical data to gain a clear picture of your buyer across devices, channels and browsers. Take a closer look at how identity resolution drives B2C marketing success… DOWNLOAD WHITEPAPER

THE 2017 ECOMMERCE HOLIDAY REPORT

The 2017 Holiday Season is rapidly approaching and that means one thing: ecommerce companies are already strategizing how they can stand out from the crowd and win over new customers. We surveyed hundreds of ecommerce practitioners, focusing on how they’re approaching holiday marketing this year. Take a closer look at the results and see how… VIEW THE RESULTS

5 Ways to Convert One-time Shoppers into Loyal Customers

Online shopping grew 15.6% last year and is expected to grow at an even higher rate in 2017 – still, most shoppers only make a single purchase from a brand, never to be heard from again. But you already knew that. What you may not know is that turning one-time shoppers into loyal customers is… FREE DOWNLOAD

[Case Study] Mobovida Increases Revenue Per Message By 33%

Mobovida began selling mobile accessories online in 2001, operating the leading direct to consumer online retail store in the space, CellularOutfitter.com. With over 4 million customers, CellularOutfitter.com sells thousands of factory-direct mobile accessories for every brand of phone like Apple, Samsung, Motorola, HTC, and LG: all at wholesale prices. VIEW CASE STUDY

[Case Study] Manillo grows repeat purchases by 2x

Based in Denmark, Manillo.dk is an ecommerce business that sells a wide range of everyday products – like shampoo, batteries, razors, and smartphone accessories – as well as exciting new products you can’t find in stores, all at low prices. Manillo believes in “better shopping” and places emphasis on lightning-fast delivery, low prices, and superior… VIEW CASE STUDY

[Case Study] Razorgator Grows Newsletter Revenue by 30%

Founded in 2001, Razorgator is a rapidly-growing online secondary ticket marketplace for major sporting events, concerts, and theater performances. Razorgator is based in California, has over 1 million customers, and has sold over 3.5 million tickets to more than 250,000 events. VIEW CASE STUDY

What Comes After the ESP for Ecommerce?

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. FREE DOWNLOAD

[Webinar] The Second Purchase is the Most Important

More than 80% of your one-purchase customers will not make a second purchase in 2017. Given that the fastest and most profitable path to revenue growth is through existing customers, to you that’s either a massive problem or a grand opportunity. It’s both. VIEW WEBINAR

7 Critical Campaigns for Ecommerce Marketers in 2017

In this whitepaper we identify 7 key campaigns that every ecommerce marketer should implement in 2017, provide tips and tricks for making them more effective, and even provide some winning examples for reference… FREE DOWNLOAD

The Why and How of Behavioral Marketing

“Behavioral marketing” is an increasing hot topic, at least if you believe Google. A search for the term returns 87,500 sites, which is quite a few for a relatively new and esoteric term. But a quick glance at these sites shows that they are not all talking about the same thing, and in fact many… FREE DOWNLOAD

5 Ways to Turn Holiday Shoppers into Loyal Customers

Online holiday shopping grew 3.1% last year and is expected to grow at an even higher rate in 2016 – but sadly, most holiday shoppers will make a single purchase, never to be heard from again. But you already knew that. What you may not know is that turning holiday shoppers into loyal customers is… FREE DOWNLOAD

A Marketer’s Guide to Cross-Channel Attribution

Measuring the impact of your marketing with metrics like clicks, opens, visits, and conversions is no longer enough. Channel-centric measurement does not align with your business goals which more commonly are aligned with driving repeat purchases and customer loyalty. It’s time to upgrade the way you measure your marketing and attribute its success – and… FREE DOWNLOAD

4 Steps to Maximizing Customer Lifetime Value

By simply using some rough approximation of customer lifetime value to justify acquisition spend, companies are focusing on the wrong side of the equation. What they don’t realize is that investing in maximizing customer lifetime value is the fastest and most profitable path to revenue growth. Unfortunately, even when it costs 5X more to acquire… FREE DOWNLOAD