Jun 8. 2018
At a variety of companies in the past 10 years, I’ve gone “undercover” — leading sales calls as a sales engineer or customer service rep — to get real, honest feedback and actionable information on how buyers and customers respond to our product.
Jun 6. 2018
Tea Forte’s pyramid-shaped tea infusers are mainstays in the luxury hospitality world, offered at W Hotels and first-class lounges and sold at retailers like Neiman Marcus and Saks Fifth Avenue. However, the brand sells most of its products on Amazon, where only so much of the user experience can be customized. Leveraging data and customer…
May 22. 2018
You know you need a CDP – but how on earth can you be sure you are picking the right one? CDPs are expensive, high-impact and a long-term investment. It is a daunting task for marketers and can be a thorny process, with the buck stopping squarely at the CMO’s desk, given the quantum of…
May 21. 2018
B-to-C marketers can only learn so much from their B-to-B counterparts. Though they’re both marketers, the B-to-C sales cycles is extremely different and, as a result, the marketing processes are too.
May 17. 2018
Underscore VC, a three-year-old, Boston-based early-stage firm that is today taking the wraps off a second fund that it just closed with $115 million in capital commitments.