Apr 12. 2018
BOSTON, MA APRIL 12, 2018 Zaius, the CRM built for B2C marketers, today announced it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this…
Apr 12. 2018
Zaius, a customer data company working with consumer brands like Tea Forte and Burt’s Bees Baby, has raised $30 million in Series B funding. CEO Mark Gally said that while business-to-business marketing revolves around the CRM, there’s a “hodgepodge” on the consumer marketing side. More specifically, he said consumer marketers have a “swivel chair problem”…
Apr 5. 2018
For marketers, data-driven consumer research is simply too valuable to forgo. For overburdened lawmakers, the issues may prove too complicated to dissect and regulate with consistency. For consumers, there is a tradeoff that must be acknowledged. The quality and affordability of many products and services is entirely dependent upon the exploitation of consumer data.
Mar 26. 2018
What matters more to your B2C business, a new customer buying your product, or the new marketing channel that brought in the new customer?
Mar 23. 2018
Zaius gives B2C marketers the power to own customer data. This data enables marketer’s to grasp their customers’ shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.