Target Marketing: Preview to Win: How Email Preview Text Drives Open Rates

Jan 22. 2018

When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

Retail TouchPoints: 2018 Technology Preview

Jan 22. 2018

Retail TouchPoints asked 17 leading retail/technology experts to share their insights on what to expect from new technologies and trends in 2018. Each executive responded to: Which technology trend will impact the retail industry most significantly in 2018 (and why)?

VentureFizz: How to Stay Productive in 2018 – Tips From Boston’s Tech Leaders

Jan 22. 2018

VentureFizz asked several leaders in the Boston tech scene how they are able to stay productive with their teams and respective positions. They gave us lots of great answers regarding daily habits, tips and different tricks, plus any tools or apps they use to stay productive. 

60 Second Marketer: The Top B2C Marketing Trends for 2018

Jan 12. 2018

Welcome to 2018, the year when your marketing team will have the power of an embedded data scientist team, allowing you to take personalization to new heights! No, not because artificial intelligence (AI) is going push all of us out of our jobs, but because AI will help us focus on delivering business impact. Among…

Internet Retailer: From e‑commerce skeptic to buyer in just one day

Jan 4. 2018

How do you convert a reluctant online shopper into a happy customer? It’s not easy, but it is possible. In fact, I can tell you exactly how to do it, because an e-commerce brand managed to nurture me through the entire customer journey in just one day.