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Cognitive Biases: Bandwagon Effect

(To learn more about our cognitive bias series, check out our introductory post here.) Bandwagon Marketing The Bandwagon Effect, which is also referred to as “groupthink” or “herd behavior,” describes the phenomenon of doing certain things purely because you believe most people are doing the same thing – or because of social influence. There’s a… View More

Reading List II: 4 Books for Understanding Customer Decisions

Your buyers are faced with a constant flood of decisions before, during, and after each interaction with your brand. And it’s critical for marketers to understand exactly what processes contribute to each choice a user makes – in order to better guide those choices and encourage specific behaviors. This makes clear the idea that marketers… View More

Think You're Customer-Centric? Here's Why You're Not

As the old fable goes, six blind men approached an elephant and began to feel its body to discover what it was like. However, each man touched a different part of the elephant – the trunk, ear, tusk, leg, back, and tail – and came to the wildly different conclusions that the elephant was like… View More

Think You’re Customer-Centric? Here’s Why You’re Not

As the old fable goes, six blind men approached an elephant and began to feel its body to discover what it was like. However, each man touched a different part of the elephant – the trunk, ear, tusk, leg, back, and tail – and came to the wildly different conclusions that the elephant was like… View More

Why is “Effective” Marketing Automation So Hard? 2016 MarTech Data Report Summary

What’s holding back marketing automation? The 2016 MarTech Data Report sought to learn why two-thirds of surveyed sales and marketing professionals still aren’t using a Marketing Automation Platform – and, furthermore, why even those who have begun implementing marketing automation are only doing so in moderation. Marketing automation should be a way for marketers to… View More

Cognitive Bias Series: Anchoring Bias

Why should you care about the anchoring effect in the world of ecommerce marketing? Well, in a world filled with information, stimuli, and sensations, the human brain is only capable of processing a certain amount of data at once. Given the fact that we already make thousands of conscious and unconscious decisions daily, the human… View More

Reading List I: 4 Books to Understand the Brand-User Relationship

In the field of behavioral marketing, it’s critical to understand exactly what thought processes occur behind a user’s consideration of brands and products. Because marketers and psychologists take similar approaches to understanding people and their actions more deeply, they’re subsequently interested in observing a lot of the same aspects of behavior. When you understand what… View More

Behavioral Marketing Made Easy (And Free!)

We’re excited to announce a new free tier of the Zaius behavioral marketing engine. This tier will allow you to collect data from all channels (web, email, mobile, etc.), analyze it using our sophisticated lifecycle models and advanced reporting, and then push selected segments to Google Customer Match and Facebook Custom Audience. Why Google and… View More