Archives

The Key to a Unified Marketing Message

The answer to a streamlined and unified marketing message? Customer-centricity. As most marketers are aware, roughly 70% of customers use a minimum of 3 different devices to stay connected to their email, social media, and shopping experiences. But if you’re too focused on those channels, you’re actually distancing yourself from what should be the main… View More

Why Mobile Traffic is Undervalued: Raymond James & Associates’ ChannelAdvisor Conference Report

Are leading brands doing all they can to improve their marketplace experience? At the 2016 ChannelAdvisor ecommerce conference in Las Vegas earlier this month, Raymond James & Associates discussed ecommerce trends with leading industry experts – including representatives from Amazon, eBay, Google, and of course, ChannelAdvisor. One of the biggest takeaways from the conference was… View More

Why Mobile Traffic is Undervalued: Raymond James & Associates’ ChannelAdvisor Conference Report

Are leading brands doing all they can to improve their marketplace experience? At the 2016 ChannelAdvisor ecommerce conference in Las Vegas earlier this month, Raymond James & Associates discussed ecommerce trends with leading industry experts – including representatives from Amazon, eBay, Google, and of course, ChannelAdvisor. One of the biggest takeaways from the conference was… View More

Our 3 Favorite Books About the Psychology of Sales

Sales reps get a bad rap these days. The word itself has unfair associations with the pushy and the money-minded, and conjures up the image of someone going door-to-door right in the middle of dinner, asking for “just five minutes of your time.” But many of the persuasion techniques that salespeople use to do their… View More

"Come Back Soon!": How to Encourage Repeat Engagement

As many marketers are well aware, approximately 80% of your sales come from only 20% of your customers. And it makes sense – when customers have an exceptional interaction with a brand, they don’t need many additional reasons to return. But why is that 20% still so low? Why are only 1 out of every… View More

“Come Back Soon!”: How to Encourage Repeat Engagement

As many marketers are well aware, approximately 80% of your sales come from only 20% of your customers. And it makes sense – when customers have an exceptional interaction with a brand, they don’t need many additional reasons to return. But why is that 20% still so low? Why are only 1 out of every… View More

Sending Effective Email in 2016

Today’s consumers demand more than ever from email marketing. They’re looking for email that clearly addresses their needs, that’s contextually-relevant to any actions they’ve performed on other devices, and that offers them a suggestion for the next step. But even as consumers’ expectations of marketing are rising, most emails are increasingly irrelevant, poorly-timed, and lacking… View More

Engagement-Based Loyalty: Reinventing The Customer Loyalty Program

Your loyal customers are a gift to your brand. A customer loyalty program is a great way to say thank your best customers and incentivize them to remain loyal for years to come. By offering a specific perk after each user action, you can also encourage new customers to make repeat purchases in the future…. View More

Cognitive Biases: Loss Aversion

Loss Aversion is a phenomenon that removes some truth from the old adage “You don’t know what you’ve got ‘till it’s gone”. People tend to place higher value on the things they already have, seeing ownership as a valuable asset in and of itself; subsequently, they vastly prefer to avoid losses over the possibility of… View More