Archives

Why It's So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not merely a nice-to-have, it’s an absolute necessity. But in many cases, waiting until your customer… View More

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about cross-channel attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing mix wrong all this time. As Bob Dylan once said, “The times they are a-changin’” – and he couldn’t have been more spot-on. Well… he probably wasn’t referring to… View More

The Metrics You Should Be Measuring Social Media On

The landscape of social media measurement today is all about likes, retweets, and shares – in our personal lives, it’s perhaps the first way we determine the success of a Facebook status or a Twitter update. After all, these social media campaign metrics are relatively easy to track and measure without even so much as… View More

Amazon Dash – More About Insights, Less About Sales

Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been mixed – and the fact that Dash was launched on April Fools’ Day last year… View More

Geolocation Marketing – And Its Role In Customer-Centricity

Even today’s most agile marketers still struggle with linking online and offline behavior – which is understandable, given how quickly customers can move from browsing a website to visiting a store’s physical location. According to RetailNext, 72% of millennial shoppers will research a product online before visiting a brick-and-mortar store, and two in three customers… View More

When One Rookie Mistake Ruins a Near-Perfect Customer Experience

[To learn more about our research into the digital marketing strategies of top brands, click here.] To better understand the different strengths and weaknesses of brands today, we created an account with a popular hobbyist brand specializing in trending electronics and lifestyle items. We documented the retailer’s communications with us at each checkpoint in our… View More

Why Facebook’s Latest Clickbait-Crackdown Shouldn’t Affect You

Facebook recently announced that they’re cracking down on “click-bait” article headlines and titles – and you’ll never guess what this means for marketers!!!! All joking aside, this announcement caps a nearly two-year period of intentional combat against clickbait posts. Since 2014, Facebook has been weeding out posts that qualify as clickbait – posts that are… View More

Marvel Insider – A Loyalty Program For The Already-Loyal

At the end of July, Marvel announced the unveiling of “Marvel Insider,” a brand-new loyalty program that offers a range of rewards to customers who engage with Marvel-specific content and promotions. But Marvel is a powerful brand that’s never had issues driving loyalty – they’re considered a juggernaut in the comic industry that regularly sees… View More