Brick-and-Mortar Stores: The Final Frontier?

A recent article in Marketingland discusses how physical grocery stores are becoming backends to customers’ shopping journeys. Now that customers are frequently conducting their product research and making price comparisons digitally – either on web or on a mobile device in-stores – grocery stores’ brick-and-mortar locations are acting as “distribution centers for online shopping front… View More

Customer Ignoring Your Emails? Channel Optimization Is The Answer

[To learn more about our research on the marketing strategies of today’s top brands, click here.] The idea behind being customer-centric over channel-centric is twofold. One, today’s customers are increasingly using multiple devices to complete the same tasks, so it’s critical to make sure you’re meeting them on the right channel at the right time…. View More

The Danger of Optimizing Email Based on Clicks and Opens

With the number of channels and devices from which to interact with brands steadily increasing, it’s a relief to know that email is not only your customers’ favorite form of communication, but remains a highly effective one: 72% of customers surveyed by MarketingSherpa cited email as the channel they most preferred to receive brand messages… View More

4 Reasons Why Real-Time Triggers Are Important This Holiday Season

Every retailer today looks forward to holiday season – the time of year when customers are most likely to make their first purchases with new brands, when overall shopping activity is at its highest, and when merchandise flies off the shelves at a much faster rate. According to ChannelAdvisor, 74% of surveyed brands say they… View More

WHITEPAPER: 5 Ways to Convert Holiday Shoppers Into Loyal Customers

We’re proud to announce the launch of our latest whitepaper, “5 Ways to Convert Holiday Shoppers Into Loyal Customers.” It’s no secret that most brands today see a significant percentage of their annual revenue coming from holiday sales – for some brands, it makes up nearly 40% of their yearly profits. But a big problem… View More

What Behavioral Marketers Can Learn From the "Martini" SmartCube

Picture this familiar situation: It’s Saturday night, and you’re out with friends at a crowded bar. Each of you finishes your drink at different speeds, therefore each of you ends up spending precious time waiting alone in line at the bar to get refills – half your night is wasted trying to let the bartender… View More

When One Missed Signal Leads to A Horrible Recommendation

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] One of the most effective ways marketers can maximize customer lifetime revenue is through delivering contextually-relevant product recommendations. When you understand what each customer needs based on where they are in their unique lifecycle, it becomes possible to… View More

VIDEO: Zaius Product Overview

We’re excited to announce the launch of our new Zaius product video. The Zaius B2C CRM has helped the world’s top brands increase customer lifetime revenue by an average of 20%, and this 1-minute overview video describes exactly how it’s done. Check out the video below and reach out to our team at or… View More

Using Segmentation to Drive Brick-and-Mortar Sales

A key part of nurturing customer relationships and driving customer lifetime value is using your knowledge about what customers want to make targeted and personalized recommendations for complementary and new products. When marketers are able to capture and understand both historical and real-time customer behavior, from website browsing to interactions with customer service, it becomes… View More