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The Problem With "Automatic" Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for each individual customer, many brands are still talking about “automatically” delivering campaigns, using whatever quick-and-dirty… View More

The Good, The Bad, and The Ugly of Email Address Collection

When shopping online, customers are frequently prompted to provide an email address that the brand can add to their mailing list and use to identify them. It seems minor and probably inconsequential, but it’s a customer’s first impression of a brand and can tell them a lot about what the rest of their shopping experience… View More

Is Cart Abandonment Right For Your Brand?

[To learn more about our research on the marketing strategies of top brands, click here.] By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their role in saving a sale and driving repeat purchases, but because they’re critical to identifying and removing points of friction elsewhere… View More

Using Omnichannel Behavior to Maximize Contextual Relevance

[To learn more about the research we’ve conducted on the marketing strategies of today’s top brands, click here.] One of the key cornerstones of behavioral marketing is contextual relevance: the ability to deliver the right omnichannel campaign at the right time to each customer, depending on where they are in their individual customer journey. This… View More

What Google and Amazon’s Brick-and-Mortar Locations Say About Channel Optimization

Recently, Google and Amazon both announced that plans were in motion to open new brick and mortar store locations: Amazon is opening a string of “convenience store”-style physical stores that will sell a variety of grocery items and perishables, and Google is going the pop-up route with a temporary storefront to promote a number of… View More

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated a lot of customers, who were made to feel like they weren’t worth anything more… View More

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing and able to absorb them, and the lengthy timeline of this acquisition has many brands… View More

The Key to Behavioral Push

You’d be hard-pressed to find a person today who isn’t glued to their mobile device around the clock – psychologist Sally Andrews revealed that adults check their smartphones up to 85 unique times a day, spending up to five hours per day on their devices. It’s unsurprising, then, to learn that most customers bring their… View More