How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate their shopping experience. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased… View More

Segmenting Your Shoppers For Higher-Value Customer Acquisition

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers through marketing efforts. By segmenting their customer base… View More

5 Tips For More Effective Replenishment Campaigns

If you’re selling replaceable or consumable products in any way, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving… View More

4 Ways to Personalize Your Customer Newsletter

Every customer deserves a personalized experience. Your customer newsletters are not only a great way to promote your current products, advertise flash sales, and offer advice in the forms of tips and tricks — they can also be personalized. Sending all your customers the exact same newsletter content isn’t an effective way to engage each… View More

The Good, The Bad, and The Ugly of Promoting Your Flash Sale

Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach new customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly, they’re proven to generate over 2X the conversion rates of standard promotional campaigns. But… View More

How to Celebrate Your Customer’s Birthday

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday marketing and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. Some… View More

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping cart abandonment is not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who have abandoned carts say that they plan to return to the retailer’s website or store… View More

Creating a Mobile App For The Omnichannel Shopper

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. When done well, this can be a great thing – customers who shop on mobile do so for very specific reasons, many of which… View More

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the surprising dangers of prioritizing conversion rates and Average Order Value (AOV) as the best measurements of marketing success. These two metrics, unfortunately, are exactly how many of today’s B2C ecommerce marketers measure their marketing efforts. On their own, neither conversion rate nor Average… View More

Increase Customer Engagement With Mobile Apps

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. The efforts of mobile engagement brings a new chapter to marketing strategies. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to… View More