How to Warm Up Your IP and Increase Email Deliverability

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process… View More

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email… View More

Make the Most of Your Ecommerce Leads with Hidden Fields

This is a guest blog post from Justuno, the conversion optimization platform.  What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool, your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail”… View More

Get the Most Out of 2017

The countdown to 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. The annual ecommerce conference is next week, from September 25 to 27 at the Convention Center in Los Angeles. This gathering of top digital marketing professionals includes cutting-edge panels with… View More

Control Your Destiny: Own All Customer Communications

Would you let someone else write your emails, answer your text messages, or post on your social media channels? It depends on how much you trust that person to represent you publicly. Some celebrities have entire PR teams dedicated to just that, and they still have problems and accidental miscommunications. While it may seem luxurious… View More

Map Your Ecommerce Marketing to the Customer Lifecycle

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of… View More

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can do so much more than send an email that says ‘Hi [Your name]’ along with… View More

Amazon’s 1-Click Purchase is Now Up for Grabs

There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the 1-Click patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind single click checkout to their own site — without paying Amazon a… View More