2018 Predictions: What B2C Marketers Need To Know

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what… View More

The 10 Best Cyber Monday Emails of 2017

Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day…. View More

3 Ways to Get Buyers to Opt In Without a Discount

Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C… View More

Creative Ecommerce Email Triggers and How to Execute Them

It’s time to pull the trigger on your emails. Email triggers are an incredibly effective tactic for timely, personalized, and targeted emails to your buyers. In ecommerce, an email trigger could be anything from a single click on your website to a new product purchase. Inaction can even be a powerful trigger — if you… View More

Why B2C Marketers Need a Single Source of Data

Data is at the core of all B2C marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your… View More

The Inbox is Too Crowded: Find New Ways to Stand Out

If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?” Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond… View More

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

What is identity resolution, and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on… View More

Expert Q&A: Work with Amazon, or Against Amazon?

How do you both work with and compete with Amazon? It’s not an easy task. We talked about this challenge with Jeff McRitchie, the VP of Marketing at, one of the largest binding and laminating dealers in the United States. The company started 20 years ago as a small business with a traditional door-to-door… View More

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a… View More