High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers.
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights