Categories for Attribution

Don’t Be Afraid of Multi-Channel Marketing Attribution

This post originally appeared in Multichannel Merchant.  Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution,… View More

Why B2C Marketers Need a Single Source of Data

Data is at the core of all B2C marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your… View More

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

What is identity resolution, and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on… View More

Weird, But True: Your Loyal Customers Have Multiple Identities

Six is the magic number when it comes to your loyal ecommerce customers. It’s not six purchases — but rather six identities. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Why is this exactly? It’s not because your… View More

Instagram Made Me Buy It!

Instagram and online shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products on social media. However, there’s a lot of competition these days for… View More

Omnichannel Marketing is All Hype, No Execution

The experts all agree: omnichannel marketing is key to customer loyalty in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel customer experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their… View More

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific… View More


“Over the years we deployed a number of point solutions which led to multiple versions of the truth across the organization. We brought in Zaius to unify our data and be the single source of truth on which all business decisions are made.” View More

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about cross-channel attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing mix wrong all this time. As Bob Dylan once said, “The times they are a-changin’” – and he couldn’t have been more spot-on. Well… he probably wasn’t referring to… View More

The Metrics You Should Be Measuring Social Media On

The landscape of social media measurement today is all about likes, retweets, and shares – in our personal lives, it’s perhaps the first way we determine the success of a Facebook status or a Twitter update. After all, these social media campaign metrics are relatively easy to track and measure without even so much as… View More