Categories for Lifecycle Automation

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

    The holidays are always intense for ecommerce companies.   A flood of new buyers visits your site to purchase gifts for family and friends, driven by your great marketing. But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your… View More

4 Post-Holiday Marketing Tactics for Customer Retention

This is a guest blog post from Justuno, the conversion optimization platform.  Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is… View More

Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More

How to Re-Engage Your At-Risk Customers

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer,… View More

Map Your Ecommerce Marketing to the Customer Lifecycle

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of… View More

WEBINAR: How to Turn One-Time Buyers into Repeat Purchasers

  B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat. That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From… View More

How to Engage Your Loyal Shoppers After Each New Purchase

Both B2C and B2B marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s about understanding the buyer’s journey/buying process and optimize the customer experience. In fact, the second purchase is the key to putting them on the path to a… View More

How PlasticPlace Conquered the Replenishment Campaign

When your ecommerce buyers run out of your fantastic products, they generally want more. If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are your new best friend. These email marketing campaigns are the best way to encourage repeat purchases, while also being in tune… View More

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many B2C marketers will nurture shoppers up to the point they make their first purchase, then pat themselves on the back and stop engaging with them. But your job is by no means done just because a customer bought once. If anything, marketers need to double down and get one-time buyers to a second… View More