Categories for Uncategorized

Should Ecommerce Brands Require an Email to Start Shopping?

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a… View More

Does Cart Abandonment Not Matter on Cyber Monday?

Several weeks ago we published the results of a Black Friday/Cyber Monday email audit, describing the trends we saw in promotional emails for this year’s Thanksgiving sales. Alongside this audit, we were also observing the cart abandonment strategies of a few retailers by abandoning merchandise in mobile shopping carts – by pure coincidence, we ended… View More

The Dangers of Relying Solely on Demographic Info

The beginning of my experience with a retailer that specialized in outdoor workwear for men and women started off promisingly. In addition to asking for my name and email address, the brand gave me the option of noting whether I’d prefer to receive products geared towards men or women. It seemed like a good sign… View More

Is Pinterest the Original "Data Cache"?

Pinterest, the popular bookmarking platform for product exploration and shopping inspiration, has chiefly been known for having the biggest impact on the discovery phase of the customer lifecycle. Research by Millward Brown Digital reported that 93% of visitors will visit Pinterest specifically for help with planning a purchase, and 87% will decide to buy something… View More

The Problem With "Automatic" Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for each individual customer, many brands are still talking about “automatically” delivering campaigns, using whatever quick-and-dirty… View More

SOUTHERN NAPA

“It is easy to see the enormous power of Zaius, but it would all be for naught without the great team you have assembled. Although we are one of your smaller clients, each interaction with Zaius makes us feel like we are your most important.” View More

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated a lot of customers, who were made to feel like they weren’t worth anything more… View More

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing and able to absorb them, and the lengthy timeline of this acquisition has many brands… View More

What Behavioral Marketers Can Learn From the "Martini" SmartCube

Picture this familiar situation: It’s Saturday night, and you’re out with friends at a crowded bar. Each of you finishes your drink at different speeds, therefore each of you ends up spending precious time waiting alone in line at the bar to get refills – half your night is wasted trying to let the bartender… View More

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about cross-channel attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing mix wrong all this time. As Bob Dylan once said, “The times they are a-changin’” – and he couldn’t have been more spot-on. Well… he probably wasn’t referring to… View More