In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season.
Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.
In this episode we discuss:
- Deliverability: Why it matters and how to think about it relative to your holiday campaigns
- Overall campaign strategy and how to stand out from the competition
- How to incorporate SMS into your holiday campaigns