Video

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

The holidays are always intense for ecommerce companies.   A flood of new buyers visits your site to purchase gifts for family and friends, driven by your great marketing. But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your website after… View More

Article

4 Post-Holiday Marketing Tactics for Customer Retention

This is a guest blog post from Justuno, the conversion optimization platform.  Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is… View More

Article

Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More

Article

How to Re-Engage Your At-Risk Customers

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer,… View More

Article

Map Your Ecommerce Marketing to the Customer Lifecycle

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of… View More

Video

WEBINAR: How to Turn One-Time Buyers into Repeat Purchasers

  B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat. That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From… View More

Article

How to Engage Your Loyal Shoppers After Each New Purchase

Both B2C and B2B marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s about understanding the buyer’s journey/buying process and optimize the customer experience. In fact, the second purchase is the key to putting them on the path to a… View More

Case Study

How PlasticPlace Conquered the Replenishment Campaign

When your ecommerce buyers run out of your fantastic products, they generally want more. If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are your new best friend. These email marketing campaigns are the best way to encourage repeat purchases, while also being in tune… View More

Article

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many B2C marketers will nurture shoppers up to the point they make their first purchase, then pat themselves on the back and stop engaging with them. But your job is by no means done just because a customer bought once. If anything, marketers need to double down and get one-time buyers to a second… View More

Article

Driving Repeat Purchases With a Post-Purchase Thank You

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that in ecommerce, the probability of selling to an existing customer is nearly ten… View More

Article

5 Tips For More Effective Replenishment Campaigns

If you’re selling replaceable or consumable products in any way, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving… View More

Article

How to Celebrate Your Customer’s Birthday

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday marketing and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. Some… View More