Article

Power Ecommerce Growth with Lifecycle Marketing

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. But there are many steps along the way, and a lot you have to understand about your buyers. Have they bought a product… View More

Video

WEBINAR: Engineering the Repeat Purchase in Ecommerce

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply… View More

Article

4 Ways to Encourage a Repeat Purchase in Ecommerce

Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new… View More

Video

WEBINAR: Evolving Beyond Email in Ecommerce

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market.  Even just five years ago, a… View More

Article

Deeply Analyze Your B2C Customer Buying Patterns

What’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase? If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase,… View More

Video

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

    The holidays are always intense for ecommerce companies.   A flood of new buyers visits your site to purchase gifts for family and friends, driven by your great marketing. But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your… View More

Article

4 Post-Holiday Marketing Tactics for Customer Retention

This is a guest blog post from Justuno, the conversion optimization platform.  Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is… View More

Article

Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More

Article

How to Re-Engage Your At-Risk Customers

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer,… View More

Article

Map Your Ecommerce Marketing to the Customer Lifecycle

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of… View More

Report

WHITEPAPER: 5 Ways to Convert One-Time Shoppers to Loyal Customers

The single most important purchase in a customer’s lifecycle is their second. In this guide, we’ll share 5 critical steps you can take to convert your one-time shoppers into customers for life. View Report

Video

WEBINAR: How to Turn One-Time Buyers into Repeat Purchasers

  B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat. That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From… View More