Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products.
So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Watch the full episode of Marketing Unboxed to find out!
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🛒 Cart Abandonment
Only a few hours after abandoning the mini cocotte in our shopping carts, Le Creuset proved they were already on top of their marketing game. With a colorful, clever cart abandonment email, we couldn’t help but complete our purchase.
The only thing we might’ve changed? The email contained two CTAs, which can sometimes confuse shoppers about which action they should take.
📧 Email Nurturing
Le Creuset’s email marketing is strong as can be, with a nurturing cadence that’s been carefully thought through. As first-time customers, we were asked to customize our email options so Le Creuset’s marketing team would know how to communicate with us best.
From there, they sent us upsell emails based on our favorite color choices, in addition to similar products to the mini cocotte. We loved how intentional these emails were, and they never overloaded us with unrelated offers that had nothing to do with the previous actions we took on their site.
For a while, it seemed that no matter where we went on the web, we saw ads for Le Creuset. From Facebook to Instagram to The New York Times, images of their cookware were everywhere. Even while the mini cocotte sat abandoned in our cart, we were flooded with ads reminding us that it was still there.
But more than that, the content of the ads—smartly tailored to each channel—made a strong impression.
For instance, their Instagram and Facebook ads used videos to show their cookware in action, while display ads encouraged us to upsell to their popular Dutch oven.
📦 Wrapping It Up
There’s no use trying to soften our praise here: Le Creuset gave us just about everything we look for in a marketing strategy, and then some.
From swoon-worthy packaging to a robust email nurturing series, they’ve set the standard for how ecommerce brands should be unifying their marketing message across multiple channels.
Rating: 🙌🙌🙌🙌🙌 out of 5
Want even more marketing reviews? Check out these recent episodes of Marketing Unboxed!