We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend.
Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.
No mumbo-jumbo AI hype here (although Zam has that too), it just works to assist you every step of the way.
Now, let’s go a little deeper into how Zam performs this magic. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Zam actually trains itself on your brand’s data, doing the heavy lifting of surfacing opportunities, automating tasks, and streamlining execution, so marketers like you can efficiently realize their potential. Better yet, this is what our CTO, Spencer, told us the other day:
“There is no ‘one-size-fits-all’ predictive model. To inject true value into a brand’s relationship with its shoppers, models must adapt to your unique business and continue to learn as they gather more data. Zam leverages a brand’s event level stream of customer interactions including product detail views, promotional offers, content viewed across channels, and more. We take care of data science so that you can take care of your customers.” – Spencer Pingry, CTO of Zaius
While not quite like other digital assistants you may be thinking of, Zam is uniquely powerful when it comes to your customer data. With the help of Zam, you can truly know your customers better and delight them with every interaction. Let’s look at how.
Drowning in data
Why is it so critical for marketers to have easier access to the power of data science? Well, for most marketers, the problem isn’t a lack of data — there’s plenty of that. You have data from your ecommerce platform, your paid ads, and your website, to name just a few.
The real problem is simple: it’s hard to fully understand your customers. As we know, today’s buyers like to choose their own adventure — browsing products on Instagram, opening emails, and visiting your site multiple times before making a purchase. Because the path to purchase is so complex, you need to understand your customer at a whole new level.
Unfortunately, all that detailed customer data is spread across a myriad of systems and isn’t easy for marketers to access — let alone use. For example, if a customer uses multiple emails and devices, how do you know who exactly is buying from you? As you gather more data, it becomes harder to understand exactly how customers interact with your brand.
Centering the customer
The first step in putting your customer first is accessing a single customer view. Take the data that you have, collect it all in your CRM, and connect it to one individual. By resolving the identity of that customer — including anonymous data — you can understand exactly how they’ve interacted with your brand historically.
With insights into buyer behavior and preferences, you can now effectively guide customers along their path from discovery to purchase to loyalty. You can develop powerful, automated marketing campaigns, whether that’s via email, paid ads, or app push — or maybe all at once. These campaigns can now be more personalized, targeted, and relevant to every individual that receives them.
The idea is to put your customers at the center of everything your brand does. Rather than sending everyone the same message, you can truly tailor your marketing and make it feel as close as possible to a one-to-one experience — which customers love.
Assisting marketers at every turn
While putting your customer at the center of your brand sounds amazing, it’s easier said than done. It still takes a lot of work to surface the insights into your customer and find creative and effective campaigns that will engage them.
This is exactly why we created Zam. We want to make your life as a marketer easier! That’s why we take care of data science so that you can take care of your customers.
What does that look like? With Zam, you can do impressive things like:
- Predict Customer Behavior: Marketers can anticipate each shopper’s likelihood to purchase in real-time and launch behavioral triggers. Predicting each shopper’s behavior provides a clear path to more relevant messaging throughout the lifecycle.
- Uncover Hidden Product Opportunities: Zam helps marketers and merchandisers uncover product opportunities by understanding which products are performing well and which are not. Zam surfaces promising products based on a customer’s previous behavior and current intent, allowing you to re-merchandise the right products to the right shoppers.
- Personalize Messaging: With native product recommendations embedded into the CRM, marketers can connect shoppers with the most relevant products that they are likely to buy.
We believe that if you use technology to focus on the customer first, you can creatively design and boldly deliver customer interactions. This will result in deeper customer loyalty and, of course, increased revenue.