As surprising as it may seem, some industries still haven’t fully adapted to the digital world.
There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram.
But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.
She is the head of marketing at Mayflower Venues, an online marketplace that helps you discover and book unique wedding venues. And Veronica is no stranger to building a brand from the ground up. As employee #4 at Lovepop cards, she saw that brand go from unknown to Sharktank to dominating the specialty card market.
But it’s been a challenge to bring the world of digital marketing to the traditional wedding industry. To Veronica, however, the challenge is worth it, since she helps create a unique and personalized experience for couples.
In this exclusive interview with The Empowered Marketer, Veronica shares:
- Why talking directly to customers is her secret weapon
- Why marketers have to do things that don’t scale
- Why traditional brand building is more important than buzzy tactics
- …and much more
Listen to the Episode
To learn more about Mayflower Venues, visit www.mayflowervenues.com.