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Want Fewer Returns? Try a Longer Return Window

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for… View More

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Get a Handle on Rising Unsubscribe Rates

This post originally appeared on the Marketo Blog. You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe… View More

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Perfectly Coordinate Email Marketing With Paid Ads

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Your email, SERP, and paid social strategies should all complement each other, working in tandem to promote the same campaigns to the same audience across multiple channels in multiple ways. Unfortunately, most B2C marketers don’t do this. Many marketers naturally think about… View More

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How Contextual Commerce Improves Customer Loyalty

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.” But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to… View More

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Who Exactly is Your Ideal Ecommerce Customer?

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless… View More

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Keep Your Eye on the Customer Engagement

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping… View More

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Expert Q&A: Creating a New Product Category in Ecommerce

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding… View More

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Get Shoppers to Stop Browsing and Buy on Mobile

On Cyber Monday this year, mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags… View More

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Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More

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2018 Predictions: What B2C Marketers Need To Know

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what… View More

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The 10 Best Cyber Monday Emails of 2017

Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day…. View More

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3 Ways to Get Buyers to Opt In Without a Discount

Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C… View More