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The Empowered Marketer: Break Free from the Ecommerce Playbook

    Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up…. View More

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Personalizing Ecommerce Emails? Use Dynamic Content

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by… View More

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The Empowered Marketer: Customer Retention is Everything in Ecommerce

    When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be… View More

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Top 10 Sessions at eTail West 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will… View More

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The Empowered Marketer: Making Marketing More Beautiful

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. That’s exactly where Ross Beyeler comes in. He is the founder of Growth… View More

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A/B Test Your Entire Ecommerce Brand

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday…… View More

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The Empowered Marketer: Beware of Becoming an Ecommerce Commodity

    Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can… View More

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How Integrations Power B2C Marketing

Integrations run the internet today. If you’ve ever signed onto a website with Facebook, you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C… View More

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Don’t Be Afraid of Multi-Channel Marketing Attribution

This post originally appeared in Multichannel Merchant.  Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution,… View More

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Personalized Marketing Equals Better Marketing Results

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!” Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought… View More

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When to Engage Your Inactive Email Segment, and When to Move On

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a… View More

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Omnichannel Ecommerce Marketing is Within Reach

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed… View More