Article

What Facebook’s New Ad Policy Means for Your Ecommerce Business

It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from… View More

Article

Move Beyond Email Marketing in Ecommerce

Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent… View More

Article

Why Decision Trees Are Terrible for Omnichannel

A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If… View More

Video

The Empowered Marketer: How Millennials are Shaping Ecommerce

  If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that… View More

Article

How to Find Your Customer Niche and Dig In

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re… View More

Report

WHITEPAPER: What Comes After The ESP For Ecommerce?

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. View Report

Article

38 Ecommerce Terms Every Marketer Needs to Know

We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites, with just 9 percent of U.S. retail… View More

Article

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your… View More

Video

WEBINAR: Evolving Beyond Email in Ecommerce

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market.  Even just five years ago, a… View More

Article

Why Digital-Native Brands Are Moving In-Store

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial… View More

Video

The Empowered Marketer: No Quick Fixes for Content in Ecommerce

  Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for… View More

Article

Do You Have a Consistent Marketing Message?

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly… View More