Why B2C Marketers Need a Single Source of Data

Data is at the core of all B2C marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your… View More


The Inbox is Too Crowded: Find New Ways to Stand Out

If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?” Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond… View More


WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

What is identity resolution, and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on… View Report


Expert Q&A: Work with Amazon, or Against Amazon?

How do you both work with and compete with Amazon? It’s not an easy task. We talked about this challenge with Jeff McRitchie, the VP of Marketing at, one of the largest binding and laminating dealers in the United States. The company started 20 years ago as a small business with a traditional door-to-door… View More


7 Strategies to Drive Urgency in Your Ecommerce Marketing

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a… View More


Seriously, Stop Trying to Beat Amazon at Ecommerce

This article originally appeared in Website Magazine. It’s not worth it to try to beat Amazon in the world of ecommerce. Amazon has all the money — the company generated $136.0 billion in revenue in 2016, up 27.1% from 2015. Amazon has all the sales — 43% of ALL online retail sales in the US… View More


Weird, But True: Your Loyal Customers Have Multiple Identities

Six is the magic number when it comes to your loyal ecommerce customers. It’s not six purchases — but rather six identities. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Why is this exactly? It’s not because your… View More


Instagram Made Me Buy It!

Instagram and online shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products on social media. However, there’s a lot of competition these days for… View More


How to Re-Engage Your At-Risk Customers

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer,… View More


Find the Perfect Black Friday Email Flow

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is… View More


WEBINAR: Personalization Rules the 2017 Holiday Season

      In the 2017 Ecommerce Holiday Report, which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority. However, segmentation is often just another tactic… View More


Omnichannel Marketing is All Hype, No Execution

The experts all agree: omnichannel marketing is key to customer loyalty in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel customer experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their… View More