Article

How Contextual Commerce Improves Customer Loyalty

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.” But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to… View More

Article

Who Exactly is Your Ideal Ecommerce Customer?

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless… View More

Article

Keep Your Eye on the Customer Engagement

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping… View More

Video

WEBINAR: Personalization Rules the 2017 Holiday Season

      In the 2017 Ecommerce Holiday Report, which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority. However, segmentation is often just another tactic… View More

Article

How FOMO Can Create Customer Loyalty

Fear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That’s why FOMO is so powerful for retailers. FOMO… View More

Article

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email… View More

Article

Get the Most Out of Shop.org 2017

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. The annual ecommerce conference is next week, from September 25 to 27 at the Convention Center in Los Angeles. This gathering of top digital marketing professionals includes cutting-edge panels with… View More

Article

Control Your Destiny: Own All Customer Communications

Would you let someone else write your emails, answer your text messages, or post on your social media channels? It depends on how much you trust that person to represent you publicly. Some celebrities have entire PR teams dedicated to just that, and they still have problems and accidental miscommunications. While it may seem luxurious… View More

Article

When Ecommerce Personalization Goes Wrong

At this point, many buyers are used to the personalized ads that appear in emails, on Facebook, and elsewhere online. As a B2C marketer, you habitually send out emails with subject lines that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on… View More

Article

Should Ecommerce Brands Require an Email to Start Shopping?

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a… View More

Article

Top 7 Takeaways from eTail East 2017

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small in Boston, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. However, you can’t see everything at eTail. It’s just not possible to be everywhere at once. Whether you couldn’t make it to… View More

Article

Personalizing the Shopping Experience During a Browsing Session

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns…. View More