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The Psychology Behind Customer Loyalty

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere.  Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to… View More

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4 TED Talks For Understanding Consumer Decisions

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen… View More

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6 Valuable Lessons from Etail East 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn about everything on the cutting edge of ecommerce. With so much going on in our backyard, we obviously had to be a part of it. After going to tons of sessions and taking pages and pages of notes, we’re… View More

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The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

  What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention… View More

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Why Decision Trees Are Terrible for Omnichannel

A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If… View More

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The Empowered Marketer: How Millennials are Shaping Ecommerce

  If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that… View More

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How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your… View More

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QUIZ: Are You Ready for Omnichannel Ecommerce?

    Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site,… View More

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The Empowered Marketer: Going Deep and Narrow in Ecommerce

  Do one thing, and do it well. This advice is a little clichéd, but like most clichés, it has some truth to it — especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one-piece bathing suits… View More

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How User-Generated Content Can Boost Your Ecommerce Brand

This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC)… View More

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The Empowered Marketer: Create Compelling Content Your Buyers Love

  B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating… View More

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WHITEPAPER: Battling Amazon with Great Customer Experience

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon,… View Report