Article

How to Use Voice as a B2C Acquisition Channel

This is a guest blog post from Voysis, the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020, voice is far more than a trend: it’s the… View More

Video

The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

    Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’ But influencers are far more approachable than you might imagine. If you find… View More

Article

With $30 Million Series B Funding, Zaius Continues to Focus on Serving Our Customers

    We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. Our previous investors Matrix Partners, Underscore VC, and Leaders Fund… View More

Article

7 Major Takeaways from Shoptalk 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. However, there was so much happening all at once, it was all too easy to miss something… View More

Video

WEBINAR: Battling Amazon with a Better Customer Experience

Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer… View More

Article

Personalizing Ecommerce Emails? Use Dynamic Content

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by… View More

Article

Personalized Marketing Equals Better Marketing Results

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!” Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought… View More

Article

Omnichannel Ecommerce Marketing is Within Reach

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed… View More

Article

How Contextual Commerce Improves Customer Loyalty

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.” But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to… View More

Article

Who Exactly is Your Ideal Ecommerce Customer?

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless… View More

Article

Keep Your Eye on the Customer Engagement

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping… View More

Video

WEBINAR: Personalization Rules the 2017 Holiday Season

      In the 2017 Ecommerce Holiday Report, which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority. However, segmentation is often just another tactic… View More