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QUIZ: Are You Ready for Omnichannel?

    Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site,… View More

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The Empowered Marketer: Going Deep and Narrow in Ecommerce

  Do one thing, and do it well. This advice is a little clichéd, but like most clichés, it has some truth to it — especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one-piece bathing suits… View More

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How User-Generated Content Can Boost Your Ecommerce Brand

This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC)… View More

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The Empowered Marketer: Create Compelling Content Your Buyers Love

  B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating… View More

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WHITEPAPER: Battling Amazon with Great Customer Experience

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon,… View Report

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How to Use Voice as a B2C Acquisition Channel

This is a guest blog post from Voysis, the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020, voice is far more than a trend: it’s the… View More

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The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

    Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’ But influencers are far more approachable than you might imagine. If you find… View More

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With $30 Million Series B Funding, Zaius Continues to Focus on Serving Our Customers

    We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. Our previous investors Matrix Partners, Underscore VC, and Leaders Fund… View More

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7 Major Takeaways from Shoptalk 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. However, there was so much happening all at once, it was all too easy to miss something… View More

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WEBINAR: Battling Amazon with a Better Customer Experience

Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer… View More

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Personalizing Ecommerce Emails? Use Dynamic Content

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by… View More

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Personalized Marketing Equals Better Marketing Results

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!” Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought… View More