Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue.
The challenge, though, is that your connection with far too many of these best customers is fading. A full 70% of those best shoppers are at-risk, meaning you have not seen them across any channel in the past month. What’s a brand to do?
‘Point Line Trend’ — the insights that matter and an expert perspective on what it means — premieres with loyalty guru Mike Kehrli from Yotpo sharing the path to improving customer relationships through intentional loyalty. See it here!
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