Point Line Trend on… Best Customers

Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue.

The challenge, though, is that your connection with far too many of these best customers is fading. A full 70% of those best shoppers are at-risk,  meaning you have not seen them across any channel in the past month. What’s a brand to do? 

‘Point Line Trend’ — the insights that matter and an expert perspective on what it means —  premieres with loyalty guru Mike Kehrli from Yotpo sharing the path to improving customer relationships through intentional loyalty. See it here!

Want to stay up-to-date with the latest ecommerce content? Subscribe below to get insights straight to your inbox!


Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email