The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product.
Knowing your products is essential to success. The top 10% of the product catalog drives 55% of all revenue for a brand. Clearly, brands must be at their best at merchandising their best products.
Dan Moen, CMO at Swym, joins Point Line Trend to share some tactics for brands to consider to make the most of their best products and appeal to their shoppers.
