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Point Line Trend
Rick Kenney

Rick Kenney

Point Line Trend on… Top Products

  • Blog

The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. 

Knowing your products is essential to success. The top 10% of the product catalog drives 55% of all revenue for a brand. Clearly, brands must be at their best at merchandising their best products. 

Dan Moen, CMO at Swym, joins Point Line Trend to share some tactics for brands to consider to make the most of their best products and appeal to their shoppers.

Rick Kenney

Rick Kenney

Rick is Vice President of Industry Strategy at Zaius and a thought leader on data-driven retail trends. Previously, Rick was Head of Consumer Insights at Salesforce where he spearheaded the Salesforce Shopping Index and pioneered Demandware’s benchmarking practice. Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce). Rick holds dual BS degrees from Boston College and an MBA from Babson College.

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