In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Your marketing strategy would revolve around it; it’d be the focal point of your campaigns; you’d have an entire team working with you to analyze it; and it’d make measuring your ROI easy as can be.
Alas! Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the organization.
No matter where you are in your personal marketing data journey, you can still do more with the data you have at your fingertips. And best of all, you don’t even need a dedicated data scientist to help you pull it off!
Put your data know-how to the test
So just how good are you at using data to power your marketing? You’re about to find out! Whether you’re a data novice, currently working on upping your data game, or already a data wiz, this 12-question quiz will help you determine where you are in the process and what skills you need to improve.
By the time you’ve hit the “submit” button at the end, you’ll have a clear picture of what a data-driven marketer looks like and how you stack up to your peers. But taking that knowledge to the next stage takes another level of understanding and investment.
One way to capitalize on that momentum? Head on over to The Marketer’s Guide to Developing Your Inner Scientist. It will help guide you along your journey to becoming the consummate marketing data scientist.