Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more.
But is your brand on every platform and channel that your buyers are?
You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns.
Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value (CLTV), and result in more revenue for you B2C brand. In fact, studies have shown that consumers who shop on multiple channels have a 30% higher lifetime value.
Ok, so you’re in on omnichannel ecommerce and are ready to start getting impressive results like this for your brand. But how do you do it effectively? Unfortunately, it’s not as simple as snapping your fingers.
There’s a reason 86% of ecommerce marketers have no omnichannel strategy for their brand: it’s tough. You have to be able to centralize your marketing data from across multiple platforms and resolve customer identity across devices. Then, you have to analyze that data and effectively use it for segmentation, personalization, and optimization of your marketing campaigns. It takes technological savvy and marketing creativity — but it’s all worth it when it comes to your buyers.
Think you’re ready for omnichannel ecommerce? Take the quiz and find out for sure.