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In B2C marketing, customer data can be more than a little scary. There’s so much of it, it’s constantly accumulating, and it’s spread out across multiple platforms and channels that are difficult to wrangle…

Let’s start with the data. Customers — even your future customers — provide their data throughout their interactions with your brand. Think about it…

Consumers are far more likely to buy from a brand that recognizes them by name, recommends options based on past purchases, and remembers…

Briefs

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