Article

6 Dos and Don’ts of Winback Campaigns

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”  Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you… View More

Report

WHITEPAPER: Segmentation + Paid Acquisition: The Magic Combination for High Value Campaigns

Segmented marketing strategies are nothing new. Buyer personas have been around since the Mad Men days, and marketers have been utilizing segmentation in their email nurture strategy for years. However, a few things have changed. It used to be that marketers had to cast a wide net with their advertising and hope for the best…. View Report

Article

Don’t Exhaust Your Email List! Find New Channels Instead

I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and… View More

Video

WEBINAR: 5 Powerful Audience Segments For Your AdWords Remarketing Strategy

Looking to maximize your marketing campaign performance and get the most out of your ad budget? For that, you need a refined and targeted AdWords remarketing strategy that can both acquire new buyers and engage existing customers. Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey… View More

Article

Stop Clogging the Inbox with Transactional Emails

I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and… View More

Video

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more.  So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their… View More

Article

People Matter; Marketing Channels Don’t

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in… View More

Report

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Crazy, right?  Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. View Report

Article

Understand Your Customers Better with Engagement Filtering

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your… View More

Article

When to Engage Your Inactive Email Segment, and When to Move On

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a… View More

Article

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional… View More

Article

Get Shoppers to Stop Browsing and Buy on Mobile

On Cyber Monday this year, mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags… View More