Tag Archive: cart abandonment

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

When a buyer stalls at the checkout process, it’s never a good thing for an ecommerce site. That’s why creating urgency around cart abandonment is so important. Sending a targeted email is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency… View More

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the… View More

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping cart abandonment is not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who have abandoned carts say that they plan to return to the retailer’s website or store… View More

How to Create Urgency in Cart Abandonment with Web Push

Web push notifications (also known as browser push notifications) have proven to be an effective means of engaging customers in “real real-time” and creating a sense of urgency in your marketing messages. For this reason, it’s often used for time-sensitive notifications like flash sale alerts, reminding customers about events or broadcasts, or notifying customers about… View More