Tag Archive: email marketing

When to Engage Your Inactive Email Segment, and When to Move On

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a… View More

Preview to Win: How Preview Text Drives Open Rates

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget… View More

Get a Handle on Rising Unsubscribe Rates

This post originally appeared on the Marketo Blog. You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe… View More

The 10 Best Cyber Monday Emails of 2017

Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day…. View More

The Inbox is Too Crowded: Find New Ways to Stand Out

If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?” Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond… View More

Find the Perfect Black Friday Email Flow

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is… View More

How to Warm Up Your IP and Increase Email Deliverability

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process… View More

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email… View More