In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. Today’s
Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do.
When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to