High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers.
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. These pop-up discounts are
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights
It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad
Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble
What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics,
If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now