If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs.

The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.

Day one of eTail West focuses on omnichannel and unified commerce; day two focuses on digital and omnichannel success; and on day three, tech, AI, mobile and immersive media is the theme.

If you’re anything like me when attending these types of conferences, you might feel a bit overwhelmed by all the different sessions (and end up choosing them at random on the morning the event starts).

That’s exactly why we’ve put together a list of the top 10 sessions to attend at eTail West. We want you to get the most possible out of the event, with the least amount of stress. Here are the sessions we recommend for anyone in ecommerce today.

Keynote: Today’s Omni-Advertising Age

February 26th at 8:40 AM
Brian Hovis, VP, Marketing of Full Price Business, Nordstrom

This keynote session discusses the approach that mobile-first retailers must take to retain and engage their existing customers, as well as how personalized advertising can help drive cross-channel conversion.

Keynote: How Adore Me Is Using A Data-Driven Approach To Disrupt A $24B Industry

February 26th at 11:30 AM
Morgan Hermand-Waiche, Founder & CEO of Adore Me

Morgan Hermand-Waiche, Founder and CEO of ecommerce lingerie startup Adore Me, explains how a company that was started by people with no knowledge of fashion has become one of the fastest growing companies in the US using an innovative data-driven approach.

Panel Discussion: The Optimization Of Transactional Emails

February 26th at 11:40 AM
John Monteleone, VP, eCommerce and Digital Marketing, QOR
Raphi Mahgereft, CEO, Allurez
Carrie Knipfer, Senior Email Marketing Manager, Avery Products

This session focuses on that period when your customer has made an order, but they have yet to receive the product. How can you personalize the emails you send them to differentiate your brand, upsell, and turn them into a loyal customer?

Your Top Priorities For Mobile UX

February 26th at 1:40 PM
Elijah Kirsch, Sr. Director of Acquisition Marketing, US Auto Parts
Sumantro Das, Director, Innovation & International, 1-800-Flowers.com
Rima Huq, eCommerce Product Manager, Crate and Barrel

In this session, the panel presents best practices on how to set up your mobile site to offer the best user experience, as well as what you should prioritize to best attract customers shopping in this channel.

C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer

February 27th at 11:30 AM
Nicolas Reynaud, CMO & VP eCommerce (Apparel), Sears Holdings Corporation
Ryan Urban, Co-Founder & CEO, Bounce Exchange
Brock Weatherup, EVP Strategic Innovation & Digital Experience, Petco

In this session, executives from Sears, Bounce Exchange, and Petco will discuss how to recognize customers no matter what channel they are shopping on, as well as how to deliver omnichannel customer service to support this.

CEO Chat: How Luxury Brands Should Approach the Collaborative Economy in the Digital Age

February 27th at 4:10 PM
Elizabeth Segran, Staff Writer, Fast Company
Jennie Baik, Co-Founder & CEO, Orchard Mile

In this session, Jennie Baik, Co-founder and CEO of Orchard Mile, discusses how to take advantage of the collaborative economy through personalization, better service and experience, and using social media and millennial influencers to bring luxury to a new audience.

Keynote Fireside Chat: Building A New Target Run For A Digital World

February 28th at 8:30 AM
Bruce Starnes, VP Digital Solutions, Target
Jenny Kaplan, Consumer Goods Reporter, Bloomberg

Target’s Bruce Starnes discusses how to build a modern and sophisticated shopping experience for customers across all channels that brings together both digital and physical properties.

Keynote: High Street Stores In The Digital Era: Goldmine Or Sinkhole?

February 28th at 12:20 PM
Shelagh Stoneham, SVP of Marketing, Chico’s FAS

Chico’s executive Shelagh Stoneham examines the trend of traditional brick-and-mortar retailers that are strengthening their ecommerce offering, as well as ecommerce brands that are opening retail stores.

Towards A New Era Of Hyper-Personalization

February 28th at 4:35 PM
Jessie Dawson, Director, Marketing Technology, Dell
Dominique Essig, Chief Experience Officer, Bonobos
Jason Oates, Chief Business Officer, LiveIntent

In this session, three retail experts explain the customer-centric tactics they use to better target their customers and boost their business. It will also feature a group discussion on how to build engagement, create seamless customer experts, and use geo-notifications for contextual offers.

Keynote Fireside Chat: How Walmart is Playing to Win In eCommerce

March 1st at 10:35 AM
Jordan Sweetnam, VP of Global Product, Walmart

This interview-style keynote explores Walmart’s omnichannel strategy and how it has introduced new programs such as Free Two-Day Shipping and Easy Reorder to help connect the dots between in its in-store and ecommerce experience.


This is the full list of our picks of the best sessions to attend at Etail West 2018, but there are many more to choose from for ecommerce businesses of all types. We hope this has been of help in choosing your must-see sessions at the conference.

Karen McCandless

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications, and technology. Her work has appeared on The Next Web, Softonic, Business2Community, GetApp.com, Business.com, and Microsoft Europe.