Ecommerce is more competitive than ever.

Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

Instead, you have to build a strong brand that centers around customer loyalty and customer retention. The smartest marketers today know that repeat purchases can drive serious revenue with less effort. In fact, the second purchase is the most important — 53% of customers who make a second purchase will make a third. Building a base of loyal customers means you have buyers who take less effort to engage, are faster to make a purchase, and overall offer a higher ROI for your B2C business.

You absolutely have to engineer the repeat purchase in ecommerce today.

 

In this joint webinar with Privy, you’ll learn:

  • Why engineering the repeat purchase is critical for today’s ecommerce marketer
  • How to optimize your customer lifecycle with repeat purchases in mind
  • How to take customers from passive browsers to loyal brand advocates
  • …and much more.

By focusing on the repeat purchase, your business can drive repeatable, sustainable growth. 

Watch the Webinar Now

Eric Keating

Eric Keating is the Vice President of Marketing at Zaius. When Eric isn't thinking about marketing or sales strategy, he’s likely to be found with his wife and daughter, exploring the White Mountains with his dog, Barley, or brewing beer at home.