Ecommerce has changed drastically in the past few years.
The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market.
Even just five years ago, a repeat purchase was easier to achieve. Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again.
But today, buyers have more options than ever across millions of ecommerce sites. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. In fact, on average, 80% of first-time purchasers won’t make a second purchase from the same ecommerce brand.
This is exactly why ecommerce brands have to evolve beyond email.
In this joint webinar with MarketingProfs, you’ll learn:
- The importance of building brand and customer loyalty for ecommerce success
- How dynamic, real-time customer segmentation can drive repeat revenue
- Why you have to understand your buyer in order to engage them
- …and much more.
With the right strategy, you can help your brand move beyond email and drive customer loyalty.