WEBINAR: Evolving Beyond Email in Ecommerce

Ecommerce has changed drastically in the past few years.

The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. 

Even just five years ago, a repeat purchase was easier to achieve. Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again.

But today, buyers have more options than ever across millions of ecommerce sites. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. In fact, on average, 80% of first-time purchasers won’t make a second purchase from the same ecommerce brand.

This is exactly why ecommerce brands have to evolve beyond email.  


In this joint webinar with MarketingProfs, you’ll learn:

  • The importance of building brand and customer loyalty for ecommerce success
  • How dynamic, real-time customer segmentation can drive repeat revenue
  • Why you have to understand your buyer in order to engage them
  • …and much more.

With the right strategy, you can help your brand move beyond email and drive customer loyalty. 

Watch the Webinar Now

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