Ecommerce has changed drastically in the past few years.
The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market.
Even just five years ago, a repeat purchase was easier to achieve. Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again.
But today, buyers have more options than ever across millions of ecommerce sites. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. In fact, on average, 80% of first-time purchasers won’t make a second purchase from the same ecommerce brand.
This is exactly why ecommerce brands have to evolve beyond email.
In this joint webinar with MarketingProfs, you’ll learn:
- The importance of building brand and customer loyalty for ecommerce success
- How dynamic, real-time customer segmentation can drive repeat revenue
- Why you have to understand your buyer in order to engage them
- …and much more.
With the right strategy, you can help your brand move beyond email and drive customer loyalty.
Eric Keating
Eric Keating is the Vice President of Marketing at Zaius. When Eric isn't thinking about marketing or sales strategy, he’s likely to be found with his wife and daughter, exploring the White Mountains with his dog, Barley, or brewing beer at home.