We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be.
In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.
Here’s what you’ll learn:
- How to capture and unify your customer data across multiple channels
- Simple A/B testing experiments any online merchant can run
- How to automate lifecycle campaigns based on customer data
- And lots, lots more