Why Every B2C Marketer Must Be an Artist

Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned.

Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized. For something that is so important to our roles as marketers, it often goes undiscussed.

But that’s exactly what we’re talking about today. How marketers everywhere can foster creativity in themselves and on their teams, to power fantastic campaigns and beat out the competition.  

The Problem

The modern B2C marketer is busy. From ironing out details of upcoming campaigns plus communicating, analyzing, and optimizing them for success it can feel like your to-do list is endless. As a result, many marketers come up with ideas on the fly without using much of a creative process at all.

According to a recent study done by the Harvard Business Review, seclusion is the enemy to creativity. Being too siloed and bogged down by your day-to-day can have a similar effect to seclusion, never allowing you to unleash your inner artist.  

The Solution

Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing:

  • Going for walks
  • Reading
  • Brainstorming sessions
  • Inspo research
  • …and much more

Like any new routine, you may struggle to get started but once you get into it you’ll be glad you did. Your ideas will improve and you’ll start having those, “aha” moments that make things click together.

Transform Into A Marketing Artist

Unleashing your inner artist is half the battle, the other half is putting it to work for you. Once you have an outlet for your creativity to flow from, you need to organize it in a way that allows you to put it to work for you.

At Zaius, we realize just how important it is to channel your inner artist so that you can feel inspired and proud of the contributions you make in your marketing career. That’s why we put together a whitepaper outlining exactly how to accomplish this. In it you’ll find:

  • How the right-brain and left-brain work together for creative magic
  • Things to do daily, weekly, and monthly to ignite your inner artist
  • A step-by-step process of turning your creative ideas into reality
  • Real-life examples of creative genius campaigns you can learn from

Get the full whitepaper and start your marketing artist journey today.

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