Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior.
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Rick Kenney
Zaius How-To: Predicting Shopper Likelihood
- June 28, 2019
- Uncategorized
Rick Kenney
Rick is Vice President of Industry Strategy at Zaius and a thought leader on data-driven retail trends. Previously, Rick was Head of Consumer Insights at Salesforce where he spearheaded the Salesforce Shopping Index and pioneered Demandware’s benchmarking practice. Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce). Rick holds dual BS degrees from Boston College and an MBA from Babson College.
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