Every marketer knows that customer segmentation is key to evolving B2C marketing from batch-and-blast messaging to more relevant customer communications. Zaius links your customers’ behaviors and attributes across channels and devices, then puts that data directly in your hands for easy, real-time customer segmentation and immediate activation.
ENGAGE SHOPPERS THROUGHOUT THEIR LIFECYCLE
Zaius automatically segments your customer base by lifecycle stage for more targeted messaging and analysis. Use lifecycle segmentation to re-engage at-risk customers, win back lost customers, and move one-time purchasers toward loyalty. And with a better understanding of key metrics like the average order value by segment and the average time it takes a customer to make a second purchase, you’ll know exactly where to focus your efforts.
Because Zaius links your customers behaviors and attributes across channels and devices, the customer data available to you for segmentation is unmatched. Use our flexible segment builder to create a segment of customers who have shopped a specific product or category, of women in a certain age range, or even of those who first visited from a Facebook ad campaign. The deeper your customer segmentation, the more relevant your messaging.
IDENTIFY YOUR MOST VALUABLE CUSTOMER SEGMENTS
Customer segments can be used for more than just targeted messaging. The same segments can be used to filter your reporting and analysis so that marketers can compare key behaviors and metrics of loyal customers against those of first-time buyers, or shoppers of one category against those of another. When you use segmentation to better understand your customers, you’ll understand their needs and can engage them more effectively.