Zaius Joins Optimizely

We’ve been acquired by the leading Digital Experience Platform, Optimizely! Our CDP technology will bring the context of the customer to the creation and optimization process of digital experiences at Optimizely. 

Zaius Customers Drive Growth

10 %
increase in revenue
10 %
increase in open rates
100 %
increase in revenue per message

Align Your Entire Brand Around the Customer.

Integrate Any Platform to Bring All of Your Customer Data Together

Zaius creates the clearest path to higher LTV by building the clearest view of your customers you’ve ever had.   Zaius stitches together customer interactions from any platform in your tech stack (even custom built), creates a true unified customer profile, and activates it across every channel you depend on for marketing, service, and merchandising.

How It Works

With Zaius Activated CDP, Marketing, Service, and Merchandising finally have the single view of every shopper that you’ve always needed.  And Zaius is the only platform to consolidate and understand all your customer data, apply a layer of sophisticated analytics to segment your audiences, and give you the flexibility to activate your data across any channel you’d like.

Activated CDP

Zaius stitches together all the customer data you already have at your disposal. The output is full visibility into each and every customer, their history with your brand, and a true understanding of your shoppers’ journey.

Data-Science Driven Insights

Zaius creates a predictive model based on all of your data to surface behaviors and predictions you never knew were there. These insights tell you which customers will purchase next, the products that could use marketing love, and pinpoint who is ready to increase their order. It’s supercharged segmentation.


Armed with customer visibility and finely-tuned behavioral segments Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more.

Join Thousands of Marketers Using Zaius

The Buyer’s Guide to Customer Data Platforms

Integrating a CDP into your tech stack is the most important decision a CMO can make. Get informed on how to think about buying a CDP for your brand.

Zaius puts the Customer in Customer Data Platform

Everyone in your organization should have the same crystal-clear view of your customer.

Zaius for Marketers

Zaius is a complete platform to increase LTV by collecting, connecting, analyzing and activating your customer data.

Zaius for Service

Zaius gives service teams the same single view of the customer that marketers see, enabling an unparalleled level of personalized customer service.

Zaius for Merchandisers

Zaius makes it easy to use deep insights and recommendations to promote the right products to each shopper.

Zaius for Advertisers

Zaius allows you to turbocharge your advertising efforts by making the data-science fueled segments we create available to the ad networks that you depend on the most.

Zaius for Agencies

The Zaius Agency Program is built for agencies who want to grow through increasing their clients’ LTV, convert more shoppers, and get even closer to their loyal customers.

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