The B2C CRM

All-in-One CDP + CRM: Accelerate Customer Revenue and Loyalty

Tremendous advancements in commerce technology have led to the dramatic rise of direct-to-consumer (DTC) businesses of all sizes. Alongside this growth, there is one constant, the B2C marketer who is the steward and advocate of the customer. And today that customer demands a highly tailored, personal, and engaging experience across every channel.

Accelerate Customer Revenue and Loyalty

This has put marketers in an enviable position where they can craft experiences to acquire, retain, and even service customers. The challenge has been the chasm between data and channels.Zaius has bridged this gap with the world’s only platform to combine the power of:
  1. Customer Data Platform (CDP)
  2. Marketing Segmentation & Analytics
  3. Customer Activation Channels.
One place for a brand to make every customer interaction matter.

How it Works

The Ultimate Customer Experience Starts With the Customer

Zaius is the world’s only platform to combine a Customer Data Platform (CDP) to consolidate and understand all your customer data, a layer of sophisticated analytics to segment your audiences, and finally the campaign features to deliver the ultimate in user experience in marketing, service, and commerce

CDP

It starts at the core of our SaaS-based solution, a built-in Customer Data Platform (CDP) that stitches together all the customer data you already have at your disposal. The output is full visibility into each and every customer, their history with your brand and the experiences they want.

Insights

Zaius then layers in analytics that surface behaviors and predictions in order for teams to accurately segment audiences. These insights tell you which customers will purchase next, the products that could use marketing love, and pinpoint who is ready to increase their order.

Activations

Armed with customer visibility and finely-tuned behavioral segments Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more.

Learn how Zaius helps you build deep content personalization.

Get moving on real-time customer segmentation and immediate activation.

Automate acquisition of new customers, drive loyalty, and win back those at-risk.

Predictive, prescriptive, and behavioral analytics to improve your campaign results and drive more customer loyalty.

Measure the impact of each marketing touchpoint throughout the customer journey and across all channels.

Integrate your data with Zaius automatically with our ever-growing list of strategic technology partners.

Learn how Helix Sleep curates relevant site behavior to drive first-time purchases with Zaius.

Check out how Strut This uses Zaius to attract customers back to their site and convert them again and again.

See how Stio went from batch-and-blast marketing to a customer-centric personalized lifecycle marketing.

Alright, ready to move your business foward?