Zaius Activated CDP:
Purpose-Built for Ecommerce

Your customers demand a highly tailored, personal, and engaging experience across every channel. With Zaius Activated CDP, designing a relevant, memorable, and deeply personalized experience at every customer touchpoint has never been easier.

Your Clearest Path to Higher LTV Starts with a Clear View of Every Shopper

For the modern direct-to-consumer (DTC) brand to thrive against Amazon and other digital native vertical brands (DNVBs), you need a way to stand out and keep shoppers coming back again and again.  Zaius Activated CDP provides a complete view of every shopper by stitching together all of your customer interactions across every device, touchpoint, and data-source.  

An intimate view of your customer combined with a personalized data-science model can help you personalize every experience. Activate your data across marketing channels, customer service engagements, and create 1:1 interactions in commerce.  

How it Works

Align Your Entire Brand Around the Customer

With Zaius Activated CDP, Marketing, Service, and Merchandising finally have the single view of every shopper that you’ve always needed. And Zaius is the only platform to consolidate and understand all your customer data, apply a layer of sophisticated analytics to segment your audiences, and give you the flexibility to activate your data across any channel you’d like.

Activated CDP

Zaius stitches together all the customer data you already have at your disposal. The output is full visibility into each and every customer, their history with your brand, and a true understanding of your shoppers’ journey.

Data-Science Driven Insights

Zaius creates a predictive model based on all of your data to surface behaviors and predictions you never knew were there. These insights tell you which customers will purchase next, the products that could use marketing attention, and pinpoint who is ready to increase their order. It’s supercharged segmentation.


Armed with customer visibility and finely tuned behavioral segments, Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more.

Zaius builds deep content personalization consistent across every channel.

Get moving on real-time customer segmentation and immediate activation.

Automate acquisition of new customers, drive loyalty, and win back those at-risk.

Predictive, prescriptive, and behavioral analytics to improve your campaign results and drive more customer loyalty.

Measure the impact of each marketing touchpoint throughout the customer journey and across all channels.

Integrate your data with Zaius automatically with our ever-growing list of strategic technology partners.

Learn how Helix Sleep curates relevant site behavior to drive first-time purchases with Zaius.

Check out how Strut This uses Zaius to attract customers back to their site and convert them again and again.

See how Stio went from batch-and-blast marketing to a customer-centric personalized lifecycle marketing.

Alright, ready to move your business foward?