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Spencer Pingry

Deconstructing The “Magic” of Data Science in Marketing

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter…

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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles
Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles
With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent...
Brick and Mortar to Ecommerce and Back Again
Brick and Mortar to Ecommerce and Back Again
Whether you started as an Ecommerce experience and grew into having a brick and mortar presence or...
Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know
Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know
This week, Shopify hosted their first-ever virtual conference, Shopify (re)unite, where their leadership team revealed new and...
How to Think About Your Tech Stack Strategically during COVID-19
How to Think About Your Tech Stack Strategically during COVID-19
This blog post was contributed by David Campbell, CEO of Tropic.  Tropic is a Buyer Enablement Platform...
Filling the Top of the Funnel With Zaius
Filling the Top of the Funnel With Zaius
When we announced our new App Directory a couple of weeks ago, we also released a few...
Custom Channels Open the Door to Endless Integration Opportunities
Custom Channels Open the Door to Endless Integration Opportunities
Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of...
Discover New One-Click Integrations
Discover New One-Click Integrations
Get started connecting your brands’ systems in seconds The ability to pull together your brands’ most important...
Introducing Zaius Churn Prevention
Introducing Zaius Churn Prevention
  We’ve all heard it a thousand times—it’s cheaper to retain a customer than to convert a...
Zaius Is a Certified App in the Shopify Plus Marketplace
Zaius Is a Certified App in the Shopify Plus Marketplace
Zaius is excited to be the only CDP certified in Shopify Plus app marketplace Shopify announced their...
Now More Than Ever, Be Customer-Obsessed
Now More Than Ever, Be Customer-Obsessed
Many of us are starting Week 4 of the Corona-imposed social isolation. We are managing without a...
Navigate a Shifting Market with Industry Insights
Navigate a Shifting Market with Industry Insights
The more you know, the better able you are to navigate change and uncertainty. At Zaius, we...
Enrich Your Omnichannel Campaigns with Zaius SMS
Enrich Your Omnichannel Campaigns with Zaius SMS
Did you know that worldwide, more people own a cell phone than a toothbrush? In the United...
Adjusting to the New (Ab)Normal
Adjusting to the New (Ab)Normal
Without question this is a time of uncertainty and anxiety throughout the world.  Our thoughts have shifted,...
The Omnichannel Campaign That Got Me the Cute Blue Shoes
The Omnichannel Campaign That Got Me the Cute Blue Shoes
“Cute shoes, where did you get them?”I’m not sharing. What I will tell you, though, is how...
Introducing: Zaius On-Site Personalization
Introducing: Zaius On-Site Personalization
Shoppers no longer see personalization as a nice-to-have in their shopping experience, they demand it.  By 2020 (that’s...
A 2-Step Framework for Thriving in a Competitive Vertical
A 2-Step Framework for Thriving in a Competitive Vertical
In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of...

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