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Spencer Pingry

Deconstructing The “Magic” of Data Science in Marketing

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter…

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This Easter, Give the Gift of Charcuterie
This Easter, Give the Gift of Charcuterie
Easter is just around the corner, and while we all may still be discouraged from holding large...
Optimizely Data Platform (ODP) helps you contextualize the ABC’s of data
Optimizely Data Platform (ODP) helps you contextualize the ABC’s of data
Justin Annovick, Chief Product Officer of Optimizely, shares details about how Optimizely and Zaius solves the pain...
The Empowered Marketer: Leveling the Political Campaign Playing Field
The Empowered Marketer: Leveling the Political Campaign Playing Field
Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius, which...
Our customers deserve better data, so we did something about it
Our customers deserve better data, so we did something about it
In this post, Alex Atzberger, CEO of Optimizely, shares why Optimizely acquired Zaius and what it means...
AB InBev Goes Green for St. Patrick’s Day
AB InBev Goes Green for St. Patrick’s Day
No, it’s not what you think. The green beer will not be flowing in abundance this St....
Let Zaius Pick up Where Bronto Leaves Off
Let Zaius Pick up Where Bronto Leaves Off
Oracle NetSuite, owner of the Bronto Marketing Platform, announced the “End of Life” status of its email...
Get to Know Your Anonymous Shoppers
Get to Know Your Anonymous Shoppers
You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of...
The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space
The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space
Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the...
COVID-19: How Businesses Build Trust in a New Normal
COVID-19: How Businesses Build Trust in a New Normal
COVID-19. I barely knew what it was at this time last year and yet, it has now...
Finding Your Customer-Centric Growth
Finding Your Customer-Centric Growth
Marketers who are data-driven and thought leaders pay close attention to their most active customers. Through good...
Three Signs Your Ecommerce Business Can Benefit from a CDP
Three Signs Your Ecommerce Business Can Benefit from a CDP
Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with...
Introducing the Customer Lifecycle Benchmark
Introducing the Customer Lifecycle Benchmark
Customer-Obsessed.  Customer Experience.  Customer-centric.  We all talk about putting our customer first. But, when it comes to...
Messaging in COVID-Times and Giving Back – An Interview with Framebridge
Messaging in COVID-Times and Giving Back – An Interview with Framebridge
At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the...
Is Direct Mail Marketing Making a Comeback?
Is Direct Mail Marketing Making a Comeback?
Ahh, direct mail! Does it still ring a bell? You walk out to your mailbox either excited...
The Perfect Gift is in the Data
The Perfect Gift is in the Data
It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For...
Super Bowl 2021: Marketing to a Large-Scale Audience
Super Bowl 2021: Marketing to a Large-Scale Audience
Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a...

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