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Spencer Pingry

Deconstructing The “Magic” of Data Science in Marketing

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter…

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A New Path to Shortening CDP Time to Value
A New Path to Shortening CDP Time to Value
A new CDP isn’t just an investment in money—it can be an investment in time. Time to...
What Your Ecommerce Brand’s Replenishment Campaigns Are Missing
What Your Ecommerce Brand’s Replenishment Campaigns Are Missing
Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently...
Why Ecommerce Brands Need Customer Lifecycle Automation
Why Ecommerce Brands Need Customer Lifecycle Automation
This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor...
The Value of Owning Your Channels
The Value of Owning Your Channels
With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands...
How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey
How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey
The beauty industry is valued at $532 billion and expected to grow to over $800 billion by...
The Four Buying Intent Signals You May Be Missing
The Four Buying Intent Signals You May Be Missing
Customers are constantly signaling their intent to buy your products and some of these signals are more...
Using Relevance to 10X the Impact of Your Most Important Campaigns
Using Relevance to 10X the Impact of Your Most Important Campaigns
Modern Ecommerce brands like yours are fighting a war on two fronts:On one side you are battling...
The 5-Step Framework to Build Loyalty for Your Ecommerce Brand
The 5-Step Framework to Build Loyalty for Your Ecommerce Brand
It can cost 5x more to attract a new customer than to retain an existing one, according...
No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling
No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling
If you’re a marketer, here are the questions that probably keep you awake at night:  How do...
Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles
Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles
With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent...
Brick and Mortar to Ecommerce and Back Again
Brick and Mortar to Ecommerce and Back Again
Whether you started as an Ecommerce experience and grew into having a brick and mortar presence or...
Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know
Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know
This week, Shopify hosted their first-ever virtual conference, Shopify (re)unite, where their leadership team revealed new and...
How to Think About Your Tech Stack Strategically during COVID-19
How to Think About Your Tech Stack Strategically during COVID-19
This blog post was contributed by David Campbell, CEO of Tropic.  Tropic is a Buyer Enablement Platform...
Filling the Top of the Funnel With Zaius
Filling the Top of the Funnel With Zaius
When we announced our new App Directory a couple of weeks ago, we also released a few...
Custom Channels Open the Door to Endless Integration Opportunities
Custom Channels Open the Door to Endless Integration Opportunities
Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of...
Discover New One-Click Integrations
Discover New One-Click Integrations
Get started connecting your brands’ systems in seconds The ability to pull together your brands’ most important...

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