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Spencer Pingry

Deconstructing The “Magic” of Data Science in Marketing

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter…

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Loyalty Programs: Why and how do they work?
Loyalty Programs: Why and how do they work?
Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in...
BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync
BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync
BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen...
Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius
Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius
In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to...
Welding Supplies Drives Revenue with MMS
Welding Supplies Drives Revenue with MMS
Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United...
How to Use On-Site Personalization to Treat Every Shopper like a VIP
How to Use On-Site Personalization to Treat Every Shopper like a VIP
Why On-Site Personalization & Why Now On-site personalization is a critical part of delivering relevance throughout the...
The 1-2-3 SMS Roll-Out Guide
The 1-2-3 SMS Roll-Out Guide
SMS is a powerful channel that helps Marketers rise above the noise and get their message across...
Our 5 Favorite, Must-Have SMS Campaigns
Our 5 Favorite, Must-Have SMS Campaigns
What has two thumbs and looks at her phone 150 times a day?  Your customer, of course!...
Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers
Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers
Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality,...
Grow Your SMS List with Text-to-Subscribe
Grow Your SMS List with Text-to-Subscribe
Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand....
The Unexplored Gold Mines of Customer Data: Quizzes
The Unexplored Gold Mines of Customer Data: Quizzes
Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush...
Point Line Trend on… Customer Relationship Health.
Point Line Trend on… Customer Relationship Health.
With so much focus on engagement metrics like clicks and opens, we often overlook the most important...
Why Your Brand Needs a Stand-Out Shopify Store
Why Your Brand Needs a Stand-Out Shopify Store
Ecommerce is booming with no signs of slowing down.  US consumers will spend $709.78 billion on Ecommece...
Your Winback is Broken. Here’s How to Fix It.
Your Winback is Broken. Here’s How to Fix It.
Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B...
Designing for Dark Mode: The Latest Challenge in Email Design
Designing for Dark Mode: The Latest Challenge in Email Design
The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark...
The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant
The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant
We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer....
The Must-Have Elements Of A Product Detail Page
The Must-Have Elements Of A Product Detail Page
Your product detail page has become the single most important part of your Shopify Plus store. Why? If...

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