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Spencer Pingry

Deconstructing The “Magic” of Data Science in Marketing

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter…

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Putting the Wraps on Our 2020 Holiday Contest
Putting the Wraps on Our 2020 Holiday Contest
At the end of 2020, we invited our users to showcase campaigns they sent over the holiday...
2020 Year in Review of Zaius Product Releases
2020 Year in Review of Zaius Product Releases
2020 will go down as one of the most disruptive years for humankind as we’ve had to...
6 Dos and Don’ts of Winback Campaigns
6 Dos and Don’ts of Winback Campaigns
It’s a marketer’s worst nightmare: For whatever reason, a one-time repeat customer has stopped engaging with your...
It’s Time to Consider Ecommerce Subscriptions for Your Online Business
It’s Time to Consider Ecommerce Subscriptions for Your Online Business
Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. (You’d be...
How to Use Your Data for Winning Marketing Campaigns
How to Use Your Data for Winning Marketing Campaigns
We have just wrapped up the largest weekend for ecommerce sales in history. Driven by consumers doing...
The Psychology Behind Customer Loyalty
The Psychology Behind Customer Loyalty
Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to...
Channel-Centric Solutions Are Missing the Mark
Channel-Centric Solutions Are Missing the Mark
We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting...
Product Directory: Complement Your On-Site Personalization Efforts
Product Directory: Complement Your On-Site Personalization Efforts
With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization...
Let’s Put Your Loyalty Data to Work
Let’s Put Your Loyalty Data to Work
In an earlier article, we discussed how loyalty programs work and why brands should invest in them....
10 Simple Updates to Increase Conversions for Your Ecommerce Store
10 Simple Updates to Increase Conversions for Your Ecommerce Store
 The average ecommerce website conversion rate is about 2.8%. That’s pretty rough. If retailers want to pump...
Loyalty Programs: Why and How do They Work?
Loyalty Programs: Why and How do They Work?
Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in...
BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync
BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync
BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen...
Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius
Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius
In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to...
Welding Supplies Drives Revenue with MMS
Welding Supplies Drives Revenue with MMS
Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United...
How to Use On-Site Personalization to Treat Every Shopper like a VIP
How to Use On-Site Personalization to Treat Every Shopper like a VIP
Why On-Site Personalization and Why Now On-site personalization is a critical part of delivering relevance throughout the...
The 1-2-3 SMS Roll-Out Guide
The 1-2-3 SMS Roll-Out Guide
SMS is a powerful channel that helps marketers rise above the noise and get their message across...

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