Zaius B2C CRM Platform
The Zaius Approach
The Zaius CRM platform provides the visibility of a Customer Data Platform (CDP), the cross-channel campaign functionality of an Email Service Provider (ESP), and deep insights from data science. With one platform, brands seamlessly connect customer data and marketing campaigns, and gain a clear view of marketing attribution and performance. This unified approach creates customer intimacy, deepens customer loyalty and increases revenue.
COLLECT & CONNECT
Customer Data Platforms (CDP) stockpile data, but Zaius goes deeper — stitching known shoppers and anonymous visitors for a unified view of your customers.
ANALYZE & ASSIST
Data is the fuel for your customer engagements. With the power of data science on your side, you can translate data into actionable insights that matter most.
ORCHESTRATE & AUTOMATE
CRM is more than just email — it makes cross-channel, multi-touch customer engagements a reality, from email to web to social, and more.
Coordinated Campaigns Across Channels
With dynamic segmentation, build automated marketing campaigns across your best-performing channels. Create, test, and optimize triggered behavioral campaigns to connect your shoppers with personalized product recommendations precisely tuned to their preferences.
Your Marketing Assistant
Meet Zam, an AI-powered assistant at work inside your CRM. Zam (sounds like Sam!) surfaces the insights you need to bring your marketing program to life. Zam proactively surfaces answers to critical questions such as, “What is the highest converting product that you’re not promoting enough?” “What segment of your customers are most likely to buy in the next 2 weeks?” Zam is here to help.