Article

Why Digital-Native Brands Are Moving In-Store

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial… View More

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The Empowered Marketer: No Quick Fixes for Content in Ecommerce

  Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for… View More

Article

Do You Have a Consistent Marketing Message?

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly… View More

Article

Don’t Exhaust Your Email List! Find New Channels Instead

I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and… View More

Video

The Empowered Marketer: Going Deep and Narrow in Ecommerce

  Do one thing, and do it well. This advice is a little clichéd, but like most clichés, it has some truth to it — especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one-piece bathing suits… View More

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WEBINAR: 5 Powerful Audience Segments For Your AdWords Remarketing Strategy

Looking to maximize your marketing campaign performance and get the most out of your ad budget? For that, you need a refined and targeted AdWords remarketing strategy that can both acquire new buyers and engage existing customers. Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey… View More

Article

The Empowered Marketer: Create Compelling Content Your Buyers Love

  B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating… View More

Article

Stop Clogging the Inbox with Transactional Emails

I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and… View More

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The Top 10 Sessions to See at IRCE 2018

It’s almost time for the Internet Retailer Conference & Exhibition, AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a… View More

Report

WHITEPAPER: Battling Amazon with Great Customer Experience

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon,… View Report

Article

Why Weird Ecommerce Ads Kill It On Facebook

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.) It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering… View More

Article

Deeply Analyze Your B2C Customer Buying Patterns

What’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase? If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase,… View More