Article

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers.  That feeling of glee only increases when a discount code we’ve dug up on the… View More

Video

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

  What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention… View More

Article

How First-Party Data Can Power Your Marketing

You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and… View More

Video

The Empowered Marketer: How Millennials are Shaping Ecommerce

  If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that… View More

Article

How to Find Your Customer Niche and Dig In

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re… View More

Report

WHITEPAPER: What Comes After The ESP For Ecommerce?

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. View Report

Article

38 Ecommerce Terms Every Marketer Needs to Know

We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites, with just 9 percent of U.S. retail… View More

Article

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your… View More

Video

WEBINAR: Evolving Beyond Email in Ecommerce

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market.  Even just five years ago, a… View More

Article

Why Digital-Native Brands Are Moving In-Store

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial… View More

Video

The Empowered Marketer: No Quick Fixes for Content in Ecommerce

  Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for… View More

Article

Do You Have a Consistent Marketing Message?

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly… View More