Article

Top 10 Sessions at eTail West 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will… View More

Article

A/B Test Your Entire Ecommerce Brand

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday…… View More

Video

The Empowered Marketer: Beware of Becoming an Ecommerce Commodity

    Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can… View More

Article

Personalized Marketing Equals Better Marketing Results

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!” Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought… View More

Article

When to Engage Your Inactive Email Segment, and When to Move On

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a… View More

Article

Omnichannel Ecommerce Marketing is Within Reach

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed… View More

Report

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. Learn more now.  View Report

Article

Preview to Win: How Preview Text Drives Open Rates

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget… View More

Video

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

    The holidays are always intense for ecommerce companies.   A flood of new buyers visits your site to purchase gifts for family and friends, driven by your great marketing. But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your… View More

Article

Why You Need a CRM for Ecommerce

How well do you really know your customers? No matter what you think the answer to that question is, you can always know them better. How can you get to know them better? You need a CRM for ecommerce to help you gain more insights into your buyers. When we say CRM (also known as… View More

Article

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional… View More

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4 Post-Holiday Marketing Tactics for Customer Retention

This is a guest blog post from Justuno, the conversion optimization platform.  Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is… View More