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Cara Hogan

Most people immediately think of a CRM solution like Salesforce, the original CRM that defined the category. But a CRM is more than just a place where all of your customer data lives. It also creates a single source of truth on which you can base your business decisions and manage customer engagement.

Karen McCandless

Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who…

Marketing Unboxed

If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go…

The Empowered Marketer

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain…

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