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The Empowered Marketer
Article
The Key to Creating Flawless B2C Omnichannel Communication
The Key to Creating Flawless B2C Omnichannel Communication
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed
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Article
Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase
Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase
Fans are everything. These are the people who love your brand and your products so much they
Article
Learn From Last Year’s Best Black Friday and Cyber Monday Emails
Learn From Last Year’s Best Black Friday and Cyber Monday Emails
Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on
Report
GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday
GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s
Article
What Do Your Buyers Love? Ask Them in a Customer Survey
What Do Your Buyers Love? Ask Them in a Customer Survey
Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause,
Article
A Customer’s Second Purchase Is More Important Than Their First
A Customer’s Second Purchase Is More Important Than Their First
Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically
Article
The Cross-Sell and Upsell Strategies Every B2C Marketer Needs
The Cross-Sell and Upsell Strategies Every B2C Marketer Needs
Every marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times
Article
The Top 10 Mistakes Ecommerce Marketers Make
The Top 10 Mistakes Ecommerce Marketers Make
Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing.
Report
WHITEPAPER: How to Successfully Engineer the Repeat Purchase
WHITEPAPER: How to Successfully Engineer the Repeat Purchase
With so many new ecommerce brands popping up every day and thousands of ways to purchase on
Video
WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue
WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even
Article
The Best Subject Lines For Cart Abandonment Emails
The Best Subject Lines For Cart Abandonment Emails
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But
Article
How Customer Service Data Can Improve Customer Loyalty
How Customer Service Data Can Improve Customer Loyalty
Data. As a marketer, you can never have enough of it. The more you have, the better
Article
Google Shopping Strategies to Fight Amazon
Google Shopping Strategies to Fight Amazon
A version of this post appeared on Multichannel Merchant.  Amazon is tough to beat. The ecommerce behemoth’s

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