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Cara Hogan

B2B CRM vs. B2C CRM: What’s the Difference?

Most people immediately think of a CRM solution like Salesforce, the original CRM that defined the category. But a CRM is more than just a place where all of your customer data lives. It also creates a single source of truth on which you can base your business decisions and manage customer engagement.

Karen McCandless

Why B2C Marketers Need to Own All Customer Data

Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who…

Marketing Unboxed

Unpacking Away’s Marketing Strategy

If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go…

The Empowered Marketer

Griffin Thall of Pura Vida Bracelets

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain…

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Campaign-Centric vs. Customer-Centric Marketing: How Are You Connecting the Dots?
Campaign-Centric vs. Customer-Centric Marketing: How Are You Connecting the Dots?
“I always think of the customer first.” — every marketer ever. However, the reality for most marketers…
Turn Your Customer Service Team into an Upselling Machine
Turn Your Customer Service Team into an Upselling Machine
Customer service is at the core of a great customer experience. Your customer service team is just…
Hidden Gems: Identify Your Brand’s Product Opportunities
Hidden Gems: Identify Your Brand’s Product Opportunities
No doubt, you know your best products and can list the top 10 best sellers with ease….
How To Optimize Your Ecommerce Sales Funnel for More Revenue
How To Optimize Your Ecommerce Sales Funnel for More Revenue
Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track…

Videos

Marketing Unboxed
The Assist
Marketing Unboxed: The Honest Company’s Marketing Cleans Up
Marketing Unboxed: The Honest Company’s Marketing Cleans Up
Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG…
Marketing Unboxed: Outdoor Voices is #DoingThings With Their Marketing
Marketing Unboxed: Outdoor Voices is #DoingThings With Their Marketing
In almost any spin or yoga class, you’re sure to spot someone sporting one of Outdoor Voices’…
Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp
Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp
In a world awash in generic menswear, UNTUCKit focuses on a simple concept: a dress shirt that…
A Cure for Webinar Ghosting: The Assist
A Cure for Webinar Ghosting: The Assist
We all do it: an email pops up in your inbox for a compelling webinar. The topic…

Podcasts

The Empowered Marketer
The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut
The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut
As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds –…
The Empowered Marketer: David Lemley of Retail Voodoo
The Empowered Marketer: David Lemley of Retail Voodoo
How do you make food and beverage products stand out, both online and on store shelves? With…
The Empowered Marketer: Tracey Wallace of Doris Sleep
The Empowered Marketer: Tracey Wallace of Doris Sleep
Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one…
The Empowered Marketer: Modern Marketing Infiltrates the Wedding Industry
The Empowered Marketer: Modern Marketing Infiltrates the Wedding Industry
As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There…

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