Article

Stop Clogging the Inbox with Transactional Emails

I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and… View More

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The Top 10 Sessions to See at IRCE 2018

It’s almost time for the Internet Retailer Conference & Exhibition, AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a… View More

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WHITEPAPER: Battling Amazon with Great Customer Experience

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon,… View Report

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Why Weird Ecommerce Ads Kill It On Facebook

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.) It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering… View More

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Deeply Analyze Your B2C Customer Buying Patterns

What’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase? If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase,… View More

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WEBINAR: Tackling the Omnichannel Customer Data Challenge

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more.  So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their… View More

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How to Use Voice as a B2C Acquisition Channel

This is a guest blog post from Voysis, the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020, voice is far more than a trend: it’s the… View More

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The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

    Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’ But influencers are far more approachable than you might imagine. If you find… View More

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With $30 Million Series B Funding, Zaius Continues to Focus on Serving Our Customers

    We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. Our previous investors Matrix Partners, Underscore VC, and Leaders Fund… View More

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Why B2C Marketers Need to Own All Customer Data

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to… View More

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Should Your B2C Brand Switch to Direct-to-Consumer?

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or… View More

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People Matter; Marketing Channels Don’t

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in… View More