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    B2C CRM

    Only Zaius combines the customer visibility of a CDP, the marketing campaign functionality of an ESP, and data-science fueled analytics for deeper customer engagement.

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    Zaius assists B2C marketers to delight your customers at every interaction. Our solutions and resources are built to assist you to properly segment and personalize your marketing interactions, and ultimately design and deploy cross-channel campaigns to those customers.

    Marketing

    Zaius gets you the unified customer view you’ve wanted, the behavioral analysis you needed, and then in the same platform Zaius lets you design, build, and deploy customer activations. Not ‘spray & pray’ like a traditional ESP.

    Service

    With Zaius customer visibility integrated directly into your service desk you arm your service pros with the data they need to have deeper customer interactions, serve up product rec in real time, and increase overall satisfaction.

    Merchandising

    Zaius makes it easy for marketers and merchandisers to feature and promote products, and with our robust data science create bespoke for your brand, product recommendations for each of your customers.

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    Zaius loves marketers! Having created the Assisted Marketing movement, Zaius provides marketers with the ability to creatively design and boldly deliver a customer-first experience. Our people are here to assist you however you might need.

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Featured

Cara Hogan

B2B CRM vs. B2C CRM: What's the Difference?

Most people immediately think of a CRM solution like Salesforce, the original CRM that defined the category. But a CRM is more than just a place where all of your customer data lives. It also creates a single source of truth on which you can base your business decisions and manage customer engagement.

Karen McCandless

Why B2C Marketers Need to Own All Customer Data

Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who…

Marketing Unboxed

Unpacking Away's Marketing Strategy

If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go…

The Empowered Marketer

Griffin Thall of Pura Vida Bracelets

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain…

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Blog

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Attribution
Lifecycle Automation
Optimization
Personalization
Segmentation
Improve Conversion by Targeting Loyalty Segments
Improve Conversion by Targeting Loyalty Segments
Your customers come in many different shapes and sizes. It’s important to segment your marketing so you...
Using Lifecycle Personalization to Improve Lifetime Value and Cost of Acquisition
Using Lifecycle Personalization to Improve Lifetime Value and Cost of Acquisition
As a marketer, you directly influence two major measures of your brand’s success—LTV and CAC. You might...
Launch Personalized Marketing Campaigns in Minutes
Launch Personalized Marketing Campaigns in Minutes
Zaius has been busy at work over the course of the last quarter.  Today we are releasing...
Why B2C Marketers Need to Own All Customer Data
Why B2C Marketers Need to Own All Customer Data
Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s...

Videos

Marketing Unboxed
The Assist
From Behind the Lens: Marketing Unboxed Outtakes
From Behind the Lens: Marketing Unboxed Outtakes
Hey there! It’s me, the camera operator for Marketing Unboxed. I help set up the equipment, frame...
Marketing Unboxed: Best Of Season 1
Marketing Unboxed: Best Of Season 1
After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season...
Marketing Unboxed: The Sill’s Marketing Grows on You
Marketing Unboxed: The Sill’s Marketing Grows on You
Plants make people happy. Or at least that’s the notion behind The Sill, an online greenhouse that...
Marketing Unboxed: How Adore Me Attracts Subscribers
Marketing Unboxed: How Adore Me Attracts Subscribers
Love lingerie? Then you’ve likely heard of Adore Me, the popular subscription lingerie brand that offers sizes...

Podcasts

The Empowered Marketer
The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva
The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva
Ashes to ashes and dust to...diamonds?  Eterneva is making it possible for those in mourning to memorialize...
The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends
The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends
How do you know whether performance apparel will hold up? When it’s backed by names like Steve...
The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan
The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan
Buying and investing in fine art used to be a pastime of only the most elite. But...
The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN
The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN
The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite...

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