Article

How to Use Voice as a B2C Acquisition Channel

This is a guest blog post from Voysis, the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020, voice is far more than a trend: it’s the… View More

Video

The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

    Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’ But influencers are far more approachable than you might imagine. If you find… View More

Article

Why B2C Marketers Need to Own All Customer Data

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to… View More

Article

Should Your B2C Brand Switch to Direct-to-Consumer?

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or… View More

Article

People Matter; Marketing Channels Don’t

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in… View More

Article

Are You a True Data-Driven B2C Marketer?

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately… View More

Report

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Crazy, right?  Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. View Report

Article

7 Major Takeaways from Shoptalk 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. However, there was so much happening all at once, it was all too easy to miss something… View More

Video

The Empowered Marketer: Building a High-Value B2C Brand that Lasts

    Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product —… View More

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WEBINAR: Battling Amazon with a Better Customer Experience

Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer… View More

Article

Understand Your Customers Better with Engagement Filtering

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your… View More

Article

Top 9 Sessions to See at Shoptalk 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as… View More