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Cara Hogan

B2B CRM vs. B2C CRM: What’s the Difference?

Most people immediately think of a CRM solution like Salesforce, the original CRM that defined the category. But a CRM is more than just a place where all of your customer data lives. It also creates a single source of truth on which you can base your business decisions and manage customer engagement.

Karen McCandless

Why B2C Marketers Need to Own All Customer Data

Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who…

Marketing Unboxed

Unpacking Away’s Marketing Strategy

If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go…

The Empowered Marketer

Griffin Thall of Pura Vida Bracelets

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain…

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Attribution
Lifecycle Automation
Optimization
Personalization
Segmentation
How Customer Affinities Power Personalized Campaigns
How Customer Affinities Power Personalized Campaigns
Customers can be a mystery at times.  Why did one ecommerce customer buy ten pairs of sandals…
The Best Health and Beauty Winback Campaigns
The Best Health and Beauty Winback Campaigns
While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent…
How Traditional Retailers Use Digital Marketing to Stay Relevant
How Traditional Retailers Use Digital Marketing to Stay Relevant
When we think of brands in the ecommerce space, we can usually split them up into two…
The Science Behind Time to Next Purchase
The Science Behind Time to Next Purchase
For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real…

Videos

Marketing Unboxed
The Assist
Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp
Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp
In a world awash in generic menswear, UNTUCKit focuses on a simple concept: a dress shirt that…
A Cure for Webinar Ghosting: The Assist
A Cure for Webinar Ghosting: The Assist
We all do it: an email pops up in your inbox for a compelling webinar. The topic…
Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience
Marketing Unboxed: Sticker Mule Designs the Perfect Customer Experience
  With so many options for custom printing out there, how can one business possibly stand out?…
Marketing Unboxed: Faherty’s Laid-back Surf Style
Marketing Unboxed: Faherty’s Laid-back Surf Style
Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style….

Podcasts

The Empowered Marketer
The Empowered Marketer: Tracey Wallace of Doris Sleep
The Empowered Marketer: Tracey Wallace of Doris Sleep
Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one…
The Empowered Marketer: Modern Marketing Infiltrates the Wedding Industry
The Empowered Marketer: Modern Marketing Infiltrates the Wedding Industry
As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There…
The Empowered Marketer: Josh Zloof of Sudden Coffee
The Empowered Marketer: Josh Zloof of Sudden Coffee
Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if…
The Empowered Marketer: Tackling the Amazon Marketing Challenge
The Empowered Marketer: Tackling the Amazon Marketing Challenge
Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of…

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