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The Empowered Marketer
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The Empowered Marketer: Branding the Cannabis Industry
The Empowered Marketer: Branding the Cannabis Industry
  Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect
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Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff
Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff
If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s
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The Marketing Behind the Most Exciting Ecommerce Fashion Brands
The Marketing Behind the Most Exciting Ecommerce Fashion Brands
Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to
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How Replenishment Emails Drive Real Ecommerce Results
How Replenishment Emails Drive Real Ecommerce Results
We all know how annoying it is to run out of a product and make a mad
Article
Food Ecommerce: 9 Brands with Drool-Worthy Marketing
Food Ecommerce: 9 Brands with Drool-Worthy Marketing
The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70%
Article
Long B2C Sales Cycle? Use Content to Power Marketing
Long B2C Sales Cycle? Use Content to Power Marketing
Think about the last time you bought a toothbrush. How long did it take you to decide
Video
The Empowered Marketer: From Ecommerce to In-Person
The Empowered Marketer: From Ecommerce to In-Person
Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products
Report
WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty
WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order
Article
Are You About to Lose a Loyal Customer?
Are You About to Lose a Loyal Customer?
A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of
Article
Why Hyperbolic Discounting Matters in Ecommerce
Why Hyperbolic Discounting Matters in Ecommerce
Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now
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B2C Ad Copy Examples That Convert
B2C Ad Copy Examples That Convert
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative
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The Best of the Best Ecommerce Website Pop-Ups
The Best of the Best Ecommerce Website Pop-Ups
Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.
Video
Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines
Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines
The first episode of Marketing Unboxed is here! This is our newest video series where we order

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