A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your… View More


6 Dos and Don’ts of Winback Campaigns

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”  Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you… View More

The Empowered Marketer: Brands at the Forefront of Ecommerce

  What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to… View More


The Psychology Behind Customer Loyalty

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere.  Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to… View More


4 TED Talks For Understanding Consumer Decisions

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen… View More


6 Valuable Lessons from Etail East 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn about everything on the cutting edge of ecommerce. With so much going on in our backyard, we obviously had to be a part of it. After going to tons of sessions and taking pages and pages of notes, we’re… View More


WHITEPAPER: Segmentation + Paid Acquisition: The Magic Combination for High Value Campaigns

Segmented marketing strategies are nothing new. Buyer personas have been around since the Mad Men days, and marketers have been utilizing segmentation in their email nurture strategy for years. However, a few things have changed. It used to be that marketers had to cast a wide net with their advertising and hope for the best…. View Report


The Top 25 Ecommerce Podcasts of 2018

These days, it seems like everyone has a podcast (including us!). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s… View More


WEBINAR: Engineering the Repeat Purchase in Ecommerce

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply… View More


Coupon or No Coupon: What’s Your Ecommerce Discount Strategy?

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers.  That feeling of glee only increases when a discount code we’ve dug up on the… View More


The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

  What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention… View More


How First-Party Data Can Power Your Marketing

You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and… View More