Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories, unloading excess inventory, or introducing new merchandise, regardless of your business model – and not just on Black Friday. But because most successful flash sales are active only for a short period (see: daily deal flash sale sites), and often over within just a… View More

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

When a buyer stalls at the checkout process, it’s never a good thing for an ecommerce site. That’s why creating urgency around cart abandonment is so important. Sending a targeted email is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency… View More

How to Engage Your Loyal Shoppers After Each New Purchase

Both B2C and B2B marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s about understanding the buyer’s journey/buying process and optimize the customer experience. In fact, the second purchase is the key to putting them on the path to a… View More