Archives

When Ecommerce Personalization Goes Wrong

At this point, many buyers are used to the personalized ads that appear in emails, on Facebook, and elsewhere online. As a B2C marketer, you habitually send out emails with subject lines that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on… View More

Should Ecommerce Brands Require an Email to Start Shopping?

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a… View More

Make the Transition From Brick-and-Mortar to Ecommerce with Ease

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even been called the “retail apocalypse.” But retail brands are adapting to the changing climate. Many… View More

Top 7 Takeaways from eTail East 2017

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small in Boston, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. However, you can’t see everything at eTail. It’s just not possible to be everywhere at once. Whether you couldn’t make it to… View More

WEBINAR: How to Turn One-Time Buyers into Repeat Purchasers

  B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat. That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From… View More