Seriously, Stop Trying to Beat Amazon at Ecommerce

This article originally appeared in Website Magazine. It’s not worth it to try to beat Amazon in the world of ecommerce. Amazon has all the money — the company generated $136.0 billion in revenue in 2016, up 27.1% from 2015. Amazon has all the sales — 43% of ALL online retail sales in the US… View More

Weird, But True: Your Loyal Customers Have Multiple Identities

Six is the magic number when it comes to your loyal ecommerce customers. It’s not six purchases — but rather six identities. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Why is this exactly? It’s not because your… View More

Instagram Made Me Buy It!

Instagram and online shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products on social media. However, there’s a lot of competition these days for… View More

How to Re-Engage Your At-Risk Customers

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer,… View More

Find the Perfect Black Friday Email Flow

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is… View More

WEBINAR: Personalization Rules the 2017 Holiday Season

      In the 2017 Ecommerce Holiday Report, which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority. However, segmentation is often just another tactic… View More

Omnichannel Marketing is All Hype, No Execution

The experts all agree: omnichannel marketing is key to customer loyalty in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel customer experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their… View More

REPORT: 2017 Ecommerce Holiday Report

We surveyed hundreds of ecommerce practitioners to learn how they’re approaching holiday marketing this year. Take a closer look at the 2017 Ecommerce Holiday Report and see how your business stacks up.     View More

B2B CRM vs. B2C CRM: What’s the Difference?

When you think of a Customer Relationship Management system (CRM), what do you imagine? Most people immediately think of a CRM solution like Salesforce — the original CRM that defined the category. A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base… View More

How FOMO Can Create Customer Loyalty

Fear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That’s why FOMO is so powerful for retailers. FOMO… View More